The Latin America Movil Marketing Group saw that each cellular phone model had numerous versions of

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Sep 24, 2007 Volume 4, Issue 38
Feeling after visit to business site
Every time I visit the business sites, I can
actually feel that the waste elimination activity
is settling into its place. Through this we can
reduce costs and create profits. We can expect to
see a drastic improvement in productivity after
2 to 3 years.
Labor and Management meeting (Sept.18. 2007)
Yong Nam, CEO LG Electronics
Internal Business Terminology
Editors Note We have organized some of the
frequently used business terminology within LGE.
For the next couple of weeks, we will list 5
terms for your reference. If you would like
the total list of terms, please click HERE.
LG brings smart homes to GITEX 2007
LG HomNet, global and regional digital leader
LG Electronics is bringing the future of smart
homes to GITEX 2007, taking place at Dubais
Trade Centre, from September 8 to 12, 2007.
HomNet is a brand new concept in the market,
converged intelligent home network to
provide state of the art digital homes, which is
designed as a solution for the residential towers
and community developments, offering residents a
more convenient and safer lifestyle. Control and
monitoring all devices in the home through
Internet and WAP mobile phones are standard
package with LG HomNet and these services will be
demonstrating at GITEX 2007, in association with
Genesis Integration, business partner of LG
HomNet in UAE. Mr. K.W. Kim, President of LG
Electronics Middle East and Africa said, LG is
already the frontrunner in creating converged
home network appliances the electronics of the
future and GITEX DUBAI is the ideal opportunity
for us to show our innovations to our consumers,
especially developers, at close quarters. We have
already installed LG HomNet systems in more than
35,000 premium apartments worldwide we are keen
to emulate that success in the Middle East.
LG Pretty in Pink
LGE has announced the availability of a new
version of its phenomenally successful Black
Label Series handset the LG Shine - the LG Shine
Pink. Boasting the same amazing features as the
original LG Shine handset, the full metal-bodied
jacket has received a makeover, turning into a
sophisticated metallic pink. Already available in
brushed metal Silver and Titanium Black, the new
handsets will provide consumers with choice this
Christmas, with one to suit every taste and
family member. The LG Shine Pink, due to
launch in October, is perfect for girls about
town who want a handset with great design, that
can also act as the perfect accessory. The brand
new LG Shine Pink offers mobile users a stylish
phone with high technical specification, offering
a wider choice for consumers to choose their
color that best reflects their personality and
style. Sweet, pretty, and refined, LG Shine
Pink combines the best of both style and
technology and will allow women to shine.
Best Practice of Waste Elimination - Part ??
Manual Standardization for Central America
Caribbean Regions
The Latin America Movil Marketing Group saw
that each cellular phone model had numerous
versions of manuals due to the different requests
of the different countries and carriers. Since
the logo on the manuals were different for each
carrier, if there were any changes in orders or
an excess of manuals, they were unable to reuse
the manuals. This lead to high manual scrap
rates, which is the cost in throwing away unused
manuals. In order to reduce the manual cost
rates, the Latin America Movil Marketing Group
reduced the number of carrier logos by using only
the LG logo, with the exception of Movistar due
to its major buying power. They also standardized
the terminology used in the manuals. As a result,
they were able to reduce the number of manuals
made, reduce the scrap costs, and reduce the
units. K.M. Kim (Latin America Movil Marketing
Group, MC Company) said, Through this Waste
Elimination Activity, I realized once again that
by fixing or changing small details, it can have
a great impact on reducing costs.
sunme_at_lge.com