How to Avoid Pitfalls in Amazon Product Listing?

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HOW TO AVOID PITFALLS IN AMAZON PRODUCT LISTING
OPTIMIZATION
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INTRODUCTION
For Amazon stores, the formula of tapping into
the high-volume or high-margin product section
isnt enough. Careless mistakes in your product
listings can crash your dreams of high sales. In
the lack of proper assistance on the subject,
many promising products turn into failures in
online shops. Here is a list of a few mistakes,
and how sellers can avoid them on Amazon.
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Ignoring Your Competition
A common mistake that merchants make, trying to
sell anything which is in demand, believing that
demand alone can give conversions on e-shops.
But, that is not the case, Amazon ships around
66000 orders per hour in the US alone, which does
show quantity but it also means competition.
Solution
Analyze your products competitors and consumers
before coining a marketing strategy. Work this
analysis and optimize your listing accordingly.
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Sloppy Amazon Product Listing
Essential information about your product should
be available for consumers. Buyers are more
inclined to purchase a product that is described
well, so that they clearly understand the pros
and cons, and dont feel cheated later.
Solution
Create a product listing that answers - what is
the product (general and technical features), How
it is used (and useful), and indirectly answers
why it is better than your competition. Also, do
not write long posts, instead keep them short,
crisp, and factual.
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Missing The Connection with SERP
Keyword research is important to get you ranked
on product search pages. Vendors who avoid
analyzing suitable keywords often pay with
reduced sales. Sellers also miss buyers, by
choosing incorrect keywords.
Solution
Do proper analysis before selecting keywords for
Amazon product listing optimization. Use relevant
keywords in your products title and
descriptions. Keep a check on the responding
ability of that keyword and make a change if
required.
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Understanding Amazon Guidelines
Sellers often miss the rules and regulations,
framed by the online shopping giant. Ignorance of
these regulations might lead to your account
suspension or low ratings.
Solution
Read through Amazon's policies and keep them in
mind while creating product listings. The
platforms seller support executives can guide
you too on the matter.
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The Review Problem
The biggest challenge that Amazons sellers face
today is review management. Customers are
generally reluctant to give feedback, if a
vendors product is good then a good review is
expected, but usually buyers do not bother.
However, in case of any discrepancies negative
reviews pour in, affecting your ratings
adversely. For a new seller specifically,
customer feedback management is a daunting task.
Solution
A vendor is not supposed to ask buyers to review
products directly. Early review programs or
Amazon vine can help with the issue. However, it
is suggested to go beyond organic methods to get
positive reviews and excel in your
ratings. Sellers can also hire Amazon
optimization services for review management.
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Leverage SunTec India Advantage for Your Amazon
Store
Outsource your Amazon product listing
optimization services to us and let our experts
chart your e-shops path to higher leads,
conversions, and sales. We provide a wide array
of Amazon shop optimization services, beginning
from product listing optimization, and product
description writing, to review management.
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Some features of SunTec Indias services Include
20 years of Industry Experience
ISO Certified Processes
Highly Secure Data Management
Dedicated Project Managers
247 Support
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THANK YOU
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0055