What are Common Pitfalls to Avoid as an Amazon Seller

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What are Common Pitfalls to Avoid as an Amazon
Seller?

• By Pixenite

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• The strong and pre-equipped platform has a loyal
  and reliable customer base, and by selling on
  amazon, you get its additional benefits. Do you
  know 75 of shoppers use Amazon to discover new
  brands and products? In fact, 52 of shoppers are
  willing to buy unfamiliar brands from Amazon.
  There are more than 9.5 million sellers, and
  thousands more enter every day. In this highly
  competitive market, how will you stand out? Well,
  hire Amazon account management services.

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Mistakes to Avoid as Amazon Sellers

• Confusing Google Branding with Amazon brand SEO
• One of the killer mistakes Amazon sellers commit
  is by considering Google SEO and Amazon SEO as
  the same. There are two different things
  according to some studies, 52 of people use
  Amazon to get inspiration for the product
  purchase. When it comes to finding a restaurant
  or dentist in your locality, Google is the
  choice, but in product purchase, Amazon has the
  upper hand. Amazon SEO focuses on individual
  keywords, while Google aims for keyword phrases.
  For example, if you search for "indoor low light
  plants", then Amazon will showcase longtail and
  short tail keywords meaning it will showcase the
  indoor plants, plant light bulbs, and other
  accessories for indoor plants.

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Incorrect Product Launch

• You're mistaken if you think your work is done
  after the product listing and description are
  uploaded. Rather, product launch is a long
  process as it needs your proactive participation,
  and you have to do everything possible to get a
  better ranking for your product. When we say long
  process, it includes launching Amazon-sponsored
  product campaigns, optimizing listing with the
  right keywords, and promoting products on social
  media channels through discounts, coupons, and
  search results. Plus, you also need to have a
  look at the product reviews and sales in order to
  understand how the product is performing in the
  market. By closely analyzing all studies, you
  will understand the targeted audience well, which
  will be profitable in the long run.

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Mismanagement of Inventory

• Another mistake that can kill your business on
  Amazon is not managing the inventory properly.
  Understock and overstock are both dying
  situations for the business. No sellers wish to
  say no to customers due to a lack of inventory
  supply. Even by overstocking inventory, one has
  to pay extra charges for storing inventory in the
  warehouse and maintaining them. One of the major
  problems that business owners face is that when
  sales drop down it becomes very difficult to get
  rid of excessive stock, which leads to a huge
  loss of money, time, and space. Well, in such
  dread cases, take the help of an Amazon
  management service company in Ahmedabad, which
  will take care of all inventory and other
  requirements.

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Ignoring Competitors

• One of the biggest success mantras we can offer
  is, "never underestimate your competitors." As an
  Amazon seller, you must not forget that there are
  a large number of sellers available selling the
  same items. If your competitors are getting good
  reviews, it's time to level up the game. Here the
  quick piece of advice would be that do not copy
  the exact layout, images, and product description
  as it can lower your authenticity. Plan out some
  unique strategies that can help you to stand out
  from the crowd. You can take the help of experts
  like Amazon Management company in India to roll
  out the best plans.

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Not Paying Attention to Customer Services

• Another grave mistake that Amazon's sellers
  commit is poor customer service. Amazon is very
  particular and strict when it comes to customers,
  as for them, their customers are the biggest
  assets. Any complaint about a product or service
  can lead to Amazon Account Suspension. Ensure to
  reply to customers' queries on time and try to
  solve their problems as soon as possible.
  Consistency helps to build faith in the brand, so
  show up, offer positive shopping experiences and
  keep your metrics up to the mark of expectations.
  It is very important to address the negative
  reviews and do everything in your capacity to
  turn their negative experience into a positive
  one.

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Improper Product Listing

• On the Amazon platform, the competition is high,
  and to remain a top seller on the platform, you
  cannot afford to be sloppy, inattentive in
  details, and careless, especially in product
  listings. There are various disadvantages of
  having poor or improper product listing, and some
  include a negative impact on discoverability,
  less conversion rate, and many other
  consequences.
• Quick Tips for Product Listing
• Do not add promotional text to images
• Keep the amazon product clean and easy to
  understand
• Never include coupons and marketing titles in
  product Title

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Asking for customer reviews

• Another deadly mistake that sellers generally
  commit is asking for customer reviews. Many
  studies have proven that positive reviews
  encourage shoppers to buy the product. One of the
  best ways to boost business is through positive
  reviews, but unethical practices or asking for
  reviews are strictly forbidden in fair selling
  practices on Amazon. Instead, you must have a
  proper and fair review plan.

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Not Paying Attention to Promotions or Offers

• The major reason for the success of Amazon is
  because of visibility. With many competitors in
  the market, it becomes difficult to survive
  without running ads about promotions or
  discounts. Even running 1 off or just 5 off ads
  can help to bring out a huge chunk of traffic and
  conversion on the page. You can learn more about
  it with the help of Amazon marketplace experts.

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Final Words

• Running an Amazon store requires a lot of time,
  energy, and, of course, finances. Initially, some
  strategies might work for you, and some will not
  but don't get disheartened. Here you can take
  help from professionals to keep and grow your
  Amazon store. Amazon marketplace management
  service provider will take care of everything
  while you can take care of other aspects of
  online business. Call today and book your
  consultation call.

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