7 best Amazon product launch strategy for success in 2022

1
7 Best Amazon Product Launch Strategies For
Success In 2022
2
Launching a private label product on Amazon is
the first step you taking towards product
promotion. You should strategize your launch
planning effectively. It will decide the success
of your product on Amazon marketplace. Based on
our Amazon selling experience and other sellers,
I have prepared some techniques that works better
in 2022.
3
Best Amazon Product Launch Strategies In 2022
4
1.
Sponsored Posts On Niche Relevant Blogs
Bloggers are the backbone to the online industry.
This is why Amazon and other eCommerce companies
runs affiliate programs. They send traffic to
these eCommerce sites and help them in making
sales.So, why not a seller use the power of
blogging. Find best blogs covering the same
content and niche matching your product.
5
Benefits They will send emails to their
subscribers and do post publication of the new
post on their social media page. Your business
and Amazon product will get more visibility. How
much they charge for sponsored post? It depends
on the monthly traffic and email subscribers list
of the website. One publication will cost you
between 50-150.
6
2.
Instagram And Youtube Influencers
Social media influencers are those people who
have big follower base on social media sites. The
major part is industry or niche relevant
audience. So, getting their help to introduce
your product to a large segment of audience would
be an ideal investment for product launching. You
will start getting hits on your Amazon product
page.
7
Use influencer research tools like Buzzsumo and
find niche relevant and country specific top
Instagram and Youtube accounts. Benefits
People trust influencers. A word about your brand
will build trust and authenticity among people.
They will buy the new brand as suggested by the
person whom they follow.
8
3.
Amazon PPC
Similar to Google Ads, Amazon has its own Pay per
click service for sellers. It helps you display
product and brand ads on Amazon search and
category pages. Do keyword research for your
product and create PPC campaign. You will get top
visibility on Amazon search pages over the
organic sellers.
9
This way you can welcome visitors on your listing
paying to Amazon. How much Amazon charge for
PPC? The pay per click prices varies on Amazon
based on keywords, product competition, and
category. Amazon displays the product PPC budget
cap to sellers while making the campaign.
10
4.
Coupons And Discounts
You are running a PPC campaign for a brand new
product on Amazon. Will the user prefer you
over top sellers having high reviews and ratings?
The answer is you need to catch his attention and
he will purchase the product.Make discounts and
coupon deals for Amazon customers.
11
5.
Early Reviewer Program
Your listing is a skeleton while reviews works as
a body mass. You need good reviews and ratings on
your product listing for better performance and
conversion. amazon help new sellers to gain
initial reviews for their listing. It costs 60
for up to five reviews. It asks genuine reviewers
to buy and review your products genuinely.
12
6.
Social Media
The best and powerful tool available for brands
and online sellers is social media. Make your
social media pages once you finalize your brand
name and private label product to sell on Amazon.
Start posting content daily get engagement and
build some follower base before the product
launch.
13
7.
News Publication Online
Huffington post, New York post etc are such big
names in the online news publication industry.
There are various authors and editors who
contribute posts on such sites. Find the authors
and get an article published about your product
with a link back to Amazon listing.
14
FOR MORE INFORMATION VISIT SITE
www.fbafbm.com
THANK YOU!