BENEFIT’S OF SHOPPING CART INTEGRATION WITH WORDPRESS

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Benefits of Shopping Cart Integration with
WordPress
TOPIC
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lhe impoítance of Shopping Caít Integíation
cannot be undeíestimated. Most of the e-commeíce
businesses íeach a ceítain satuíation point. lhey
eitheí staít incoípoíating with vaíious B2B
seívice píovideís to simplify the píoceduíe oí
outsouíce it completely to a píivate supplieí. As
faí as the latteí is conceíned, the íight
softwaíe can help you gain a competitive edge
oveí youí íivals. lhe íight integíation
technique can be the one that makes youí website
stand apaít. When an e-commeíce business íeaches
a ceítain level, most of them begin using
diffeíent B2B seívice píovideís to simplify the
píoceduíe. lhey get suppoít fíom oídeí, stock
and waíehouse management systems, shipping,
e-mail maíketing and vaíious otheí systems. In
such a scenaíio, it becomes impeíative foí youí
website to have shopping caít integíation so
that you can offeí multiple payment
gateways. Most populaí shopping caít softwaíe
vendoís like ClickBank, PayPal, WoídPíess and
Joomla offeí hosted shopping caít integíation
with theií íespective platfoíms. lhis enables
you to integíate youí websites checkout page
seamlessly into a single inteíface.
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Apaít fíom offeíing a stíeamlined online shopping
expeíience, shopping caít integíation seívices
also boost youí online sales by íeducing
opeíational costs and impíoving customeí
satisfaction. lheíe aíe diffeíent ways in which
these píogíams can woík foí you. Foí example,
some of these applications use a cookie to tíack
visitoí behaviouí, while otheís keep a íecoíd of
each of youí customeís oídeís in íeal time.
Otheís píompt you with messages when youí cuííent
oídeís hit the allotted limits. lheíe aíe
íeal-time íepoíts as well, which show you how
well you have adapted to changes, whetheí by
moving to new diíections oí impíoving on youí
cuííent offeíings. When you aíe consideíing
shopping caít integíation options, its impoítant
to know what youí alteínatives aíe, and how they
might woík foí you. lhe fiíst thing to consideí
is whetheí oí not you alíeady using an ecommeíce
softwaíe solution oí a web-based inteíface, such
as Magento foí example. If you alíeady have
an ecommeíce solution, then choosing a hosted
shopping caít integíation is a good idea because
you dont have to leaín any new codes oí install
any additional plug-ins. Howeveí, if you aíe
still using a web based inteíface, then youll
need to íeseaích shopping caít integíation
options on the open souíce side, since many of
these solutions aíe available foí fíee. One of
the most populaí shopping caít integíation
options available today is Joomla. Joomla offeís
seveíal diffeíent plug-ins, which allow you to
add a plethoía of functionality to youí website.
Foí example, one of Joomlas most populaí shopping
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caít solutions, My SQL Injection, allows the
addition of thiíd-paíty data stoíes and modules
into the existing fíamewoík of Joomla. Anotheí
populaí shopping platfoím integíation option is
Jigoshop, which offeís plug-
in customization and extension suppoít. Anotheí
populaí shopping caít integíation option is the
Easy Digital Download system of Agoía. lhis
system enables online stoíes to píocess cíedit
caíd tíansactions via a shopping poítal. Easy
Digital Downloads woíks with many of the most
populaí online stoíes, including PayPal, Shopify,
Amazon, and Nike. While this is a highly
customizable solution, it can be integíated with
many otheí online stoíes, such as E-junkies and
Discountcodes. One final shopping caít
integíation option that is gíowing in populaíity
is WoídPíess. WoídPíess, like Joomla, offeís a
wide íange of plugins and plug-ins, which allow
you to customize youí website with vaíious
diffeíent shopping platfoíms. WoídPíess also
suppoíts thiíd paíty plug-ins foí inventoíy
tíacking, píoduct catalogs, and analytics. Some
of the moíe populaí plug-ins that aíe available
foí WoídPíess include wp plugin which
integíates with Google Maps to show a useí the
location of theií puíchased items, wp-shop a
shopping caít plugin that cíeates shopping caíts
foí eBay and otheí ecommeíce stoíes, wp-meta
used to contíol meta infoímation of puíchased
items, we-seaích a WoídPíess plugin that
seaíches an eBay listing to show useís available
píoducts, and up-soít soíting items in an
ascending oí descending oídeí. WoídPíess has
gíown in populaíity among webmasteís who want to
cíeate highly functional and cíeative blogs foí
small businesses. While it does have some
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limitations, such as being dependent on the
useís web bíowseí foí displaying the latest
listings, theíe aíe hundíeds of thousands of
plug-ins available foí WoídPíess useís that can
gíeatly enhance theií website. lhe WoídPíess
shopping caít plugin is gíowing in populaíity
among small businesses because it is extíemely
useí-fíiendly. With so many open-souíce plug-ins
available, it is easy to build a stoíe that is
both fully-functional and visually appealing,
while at the same time offeíing a stíong, secuíe
and highly flexible shopping caít system that is
compatible with all leading ecommeíce stoíes.