Great Ideas for Mother’s Day Promotion in eCommerce Business

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Mothers Day Promotion Ideas For Some Quick
eCommerce Sales
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Introduction

• Mothers Day is less of a celebration and more of
  an emotion! Alongside buyers, shoppers too stay
  excited about creative Mothers Day Promotion
  Ideas. The mothers day 2019 is expected to
  deliver the highest consumer spending to date
  i.e. 25 billion. According to the annual survey
  released by the National Retail Federation, a
  total of 84 percent of U.S. adults are expected
  to celebrate in honor of their mothers and other
  women in their lives.
• Mothers day promotions are vital for eCommerce
  stores, as a huge population relies on the web
  for last-minute purchases and online mothers day
  sale. From inboxes to promotional social media
  ads, the internet starts celebrating way early.
  And targeting the prospects through more than one
  channel and for that matter more than once is
  advisable. So lets get started with a few of the
  mothers day promotion ideas and check out how
  popular brands are doing it

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Best Ever Ideas
Mothers Day Email Marketing Campaigns
Mothers Day Sale and Special Collection
Specially Designed Landing Pages Banners
The Social Animal
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Mothers Day Email Marketing Campaigns

• Email generates around 37bn retail sales
  annually, and timely emails from brands are
  Millennials preferred channel for staying up to
  date about whats new and whats happening.
  Mothers day emails should be sent well in
  advance as a reminder to your subscribers. Use
  storytelling to spread across a message with
  empathy rather than just being salesy! Plan a
  mothers day email campaign thats scheduled for
  more than three timely emails. This way, youll
  cover a mothers day reminder message, your pick
  of the season, and be able to target the
  last-minute shoppers. Mothers day gift guide
  emails are the most popular ones during this
  season, and people actually shop from the timely
  sent emails.
• Check out this email template from Apple designed
  for Mothers Day (Image source Really Good
  Emails). If youre also looking for designing
  festive email templates, reach out to QeInbox.
  Have a look at our customizable Mothers Day
  Email Templates here.

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Specially Designed Landing Pages Banners

• Another common yet effective mothers day
  promotion practice is to design special landing
  pages and banners on the eStores to drive the
  maximum possible traffic on them. Linking them in
  your promotional activities taking place on
  social media, emails and other channels will
  increase your eCommerce store visits. People love
  when theyve to navigate less on an eStore and
  directly get access to things theyre intending
  to buy. Thus, personalizing by creating separate
  mothers day product categories or landing pages
  will ease up the process.
• Herere a few examples from brands promoting
  mothers day with such landing pages, special
  category pages, and eCommerce development store
  banners,

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Mothers Day Sale and Special Collection

• Mothers Day Sale is the most searched key
  phrase around the months of March-May! People are
  constantly looking for mothers day gift ideas,
  discounts, and special collections. Running
  mothers day sale for a month or so on your
  eCommerce store will drive the traffic on your
  website.
• Make sure your page load speed is minimum and
  your eStore has traffic compliance. Because
  navigation and ease of access play major roles
  when it comes to online shopping. Promoting your
  sale and special collection through email
  marketing, social media, and other marketing
  channels will give you a boost!

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The Social Animal

• Social media Mothers Day promotions are vital
  and effective! Various social media platforms
  demand different mothers day marketing
  campaigns, but the efforts are worth it.
  Facebook, Pinterest, Instagram, Twitter, and
  Email Marketing when used to aim a single
  campaign will definitely weave fruits.
• Pinterest Pinterest has gained a significant
  rise in terms of business accounts in the past
  decade. Especially, eCommerce stores are
  utilizing Pinterests image-centric approach to
  showcase their products in creative ways. For
  Mothers Day promotions, creating separate boards
  is a proven technique. Post Mothers Day related
  posts, products, and quotes to pin it to that
  board.
• Facebook There are numerous options available
  to the market on Facebook. A strong feature of
  Facebook is to remarket the website visitors
  (with the help of Pixel code) with display ads.
  Moreover, with story feature trending in the
  market, brands can opt for story ads as well.
  There are non-monetary promotions too. Posting
  Mothers Day quizzes, running contests,
  organizing giveaways and more. One can choose the
  Nostalgia Advertising Approach by incorporating
  past events and bringing the old-gold trending
  products, stories and more.
• Twitter and Instagram The Hashtag game never
  goes out of style! Create a unique hashtag for
  your brand that represents the Mothers Day stint
  and run it across all your social media platforms
  for generating an impact. Let the UGC
  (user-generated content) flow with your hashtag
  in it. Encourage them to share their stories,
  pictures, posts, and celebrations using your
  hashtag to increase the reach.

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Other Mothers Day Promotion Tips

• Mothers Day free shipping is the most common yet
  influential trend. People are going to buy and
  they know every other online store is offering
  some or the other way of the price cut. If not
  huge discounts or Mothers Day sales free
  shipping is still a triggering factor for many to
  make the purchase. Shipping promotion is one
  powerful trick to gain quick sales!
• Promoting Mothers Day without being salesy is
  also an impactful Mothers Day campaign. You can
  offer DIY Mothers Day Gift Ideas, Mothers Day
  Quotes, Images, cute stories, List of songs and
  more as a part of your mothers day promotion.
  You dont have to every time just sell, sometimes
  you should take a back seat and earn loyalty
  rather than money to come in consumers good
  books. Be empathetic and help them celebrate!

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