Reasons Why one must Use Digital Marketing For their Small Business

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DIGITAL MARKETING

• 10 Reasons Why one must Use Digital Marketing For
  their Small Business

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1. Digital Marketing Helps to Level the Playing
Field

• A smaller company will be able to garner more
  attention online by using a reputable digital
  marketing company and subsequently making their
  way up the search ranking ladder.
• As a small business, you can get up to speed on
  new opportunities such as AMP, starting to think
  about the impacts of voice search, and taking
  advantage of proper content optimization to show
  up for rich snippets.
• Digital marketing and SEO is constantly evolving.
  You need a partner that can help you innovate.

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2. Far More Cost-Effective than Traditional
Marketing Methods

• Finding capital to invest into traditional
  marketing methods like trade shows or even direct
  mail marketing can be a bit hard for a business
  just starting out. Gartner digital marketing
  spend report claims that email marketing and
  social media advertising get results double that
  of telemarketing and direct mail.
• This means that you will be able to spend less on
  your digital marketing efforts and get better
  results in the process. To put it another way,
  traditional marketing is old school, and quite
  franklyit sucks.

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3. Better Conversion Rates

• When investing in digital marketing, you will be
  able to increase the conversions your website and
  social media channels provide. Most digital
  marketers focus heavily on how to best optimize
  the digital tools you have to increase customer
  retention and conversions.
• Generally, the digital marketing professionals
  you hire will hone in on increasing sales leads
  or product sales, turning those leads into
  subscribers, and then finally selling that
  product or service to the visitor.
• This chain of conversion can be quite lucrative
  and is something you should put a priority on
  with your marketing efforts. Paid Advertising is
  the fastest way to see results. I recently
  achieved a 5000 return on a clients investment
  in pay-per-click. This is not a typical result,
  and your expectation with PPC should be around
  300 ROI.

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4. Higher Revenues Are Generated From Digital
Marketing

• The main reason why most people even advertise
  their products or services is to generate higher
  revenues for their company. This should be
  obvious, but many digital marketing companies
  dont focus on ROI. Our company does, and knowing
  your numbers is key to strategy and growth.
• A study performed by search engine juggernaut
  Google found that companies utilizing the power
  of digital marketing generated revenues that were
  nearly 3x more than companies using traditional
  advertising.
• Unless youre a store front that is giving away
  coupons or discounts on a flyer, Ive seen
  traditional marketing flop almost every time.
  Digital marketing is where you need to be.

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5. A More Targeted Approach

• When hiring a digital marketing professional,
  its critical you find out who your target
  audience is and what they are looking for. Using
  this type of targeted approach will allow you to
  reach out your audience and provide them with
  what they need.
• This will only increase things like customer
  satisfaction and retention rates. Knowing who
  customer persona will also help you to avoid
  wasting time on marketing efforts that are not
  working.
• Streamlining the approach used to reach customers
  will only benefit your company in the long run.

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6. Reaching Out to the Mobile Consumer

• One of the most telling statistics about adults
  in the United States is that nearly 91 of them
  have their mobile devices in reaching distance at
  all times, even in their bed while they sleep!
  This means that there is a huge audience when it
  comes to marketing to mobile users.
• Neglecting to address this user with your
  marketing and advertising efforts means you will
  be leaving a variety of customers in the dust.
  Digital marketing targets this user and helps you
  to convert them into customers. Having things
  like a mobile or responsive website is a great
  way to connect with mobile users.
• Google has been putting huge initiatives behind
  mobile search for a long time now, with more than
  50 of searches now on mobile devices.
• AMP is their most recent push , but Googles
  search algorithms have been rewarding mobile
  optimization since mobilegeddon back in April
  2015.

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7. Its All about Building a Brand

• In order to sustain growth in any business, you
  will need to focus on building your brand. While
  this may seem like an impossible task, with the
  right digital marketing strategies you will be
  able to enhance the recognition and reputation
  your brand has to offer.
• The work that you put in regarding the building
  of your brand is worth it considering just how
  beneficial it can be when trying to retain loyal
  customers.
• Brand building means thinking like big business.
  Put your logo on everything! Start a Twitter
  campaign solely focused on brand building. Or,
  create and run banner ads with a clear
  call-to-action of what you offer. Link building,
  SEO, content marketing, UX, even business
  networking events. Everything should keep your
  brand in focus.
• When you take your brand seriously, others will
  too.

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8. Earn the Customers Trust

• Generally, a digital marketer will want to use
  things like testimonials, reviews, and other
  social proof. when trying to bring attention to
  your business. Encouraging things like the
  sharing of your content on social media channels
  can do wonders when it comes to finding a new
  customer base.
• A recent study by nielsen shows that 49 watch
  live video programming more if it has a social
  media tie-In think elections and trending hash
  tags on Twitter. I followed the hash tags during
  the debates and election. It was nuts.
• Utilizing the power that satisfied customers have
  can help you grow and expand the reach you have
  with ease

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9. Entice Customers to Take Favourable Actions

• A crafty digital marketer shouldnt have much
  problem getting visitors to take favourable
  actions like signing up for a newsletter or
  buying a product. If a person is taking the time
  to visit your website, they are interested in
  what you are offering. It does take time to get
  your message right.
• You will need to work with the digital marketing
  company you have hired to lead the potential
  customers who visit your website to where they
  need to be.
• Creating great looking landing pages with
  pertinent information on it is vital when trying
  to increase conversion rates. And, always with a
  clear CTA to request a quote or other action
  you want the visitor to take along your well
  planned customer journey

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10. Essential For Business Survival

• Even if your business has a great looking site
  and active social media pages, without customer
  conversion it means nothing. Digital marketing
  agencies will be able to show you the way to
  converting visitors to your website and social
  media channels into loyal customers. This is why
  utilizing the power of digital marketing is
  essential for the overall success of your
  business.
• Lets face it. SEO and many other digital
  marketing tactics have gotten a bad rep. Googles
  recent roll-out of Penguin 4.0 has corrected the
  playing field back in favour of agencies that
  know what theyre doing, where quality is a top
  measure of success.
• Without effective digital marketing at the
  forefront of your business decisions, your
  company will simply be lost.

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In Summary

• Getting the best results from your digital
  marketing efforts will require you to find the
  right professionals to assist. Our team here at
  Sriwebeo.com has a proven track record when it
  comes to taking your business to the top of
  Google.
• If youre stuck with a company that is not
  providing results or just want a fresh
  conversation to discuss results-driven digital
  marketing strategies, feel free to get in touch
  with us. http//sriwebeo.com/contact-us/