The ultimate guide of video file format - Video Production

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There are around 120 video formats currently
in existence and continually rising. As a video
production team, we find that client rarely have
any idea of which format is best for them, so
this rough guide is designed to help you focus on
what is important to ensure you distribute your
video effectively online.
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A Quick Lesson on Video Formats

• Video files are subject to be heavy files in
  comparison to any other media,
• for example, still photographs. As a consequence,
  experts have come up
• with a variety of clever ways to reduce file
  size, so that the video would
• take least buffering time over the Internet and
  as a result, we have a
• huge variety of video formats, each with their
  own pros and cons.

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So What File Format Should You Choose?

• The important thing is to choose a file format
  that is capable enough to
• deliver a good quality video to your viewers on
  whichever device they
• might be using including PC, Mac, iPhone,
  Android, Samsung, iPad and
• many more.

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So What File Format Should You Choose?

• All of these take in a wide variety of formats
  but remember MOV file
• often used, in the majority of cases. MOV is a
  QuickTime file with H.264
• codec, encoded specifically for online streaming
  for maximum quality in
• order for this to be viewable by everybody.
  Choose a video file format that
• ensures all round playability on each device.

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The Dimensions

• The amount of dots on the screen, or pixels
  that determines the space
• your video will take up on your web page. It is
  also critical to the
• sharpness of each frame when it is fully expanded
  on big screen.
• In this case, we recommend uploading your video
  at 1280 x 720 pixels
• which is certainly huge enough to fill up the
  computer screen with a crisp
• and detailed picture, while keeping the file size
  manageable for internet
• delivery. As online transfer of videos becomes
  faster, this will increase,
• but for now 1280 x 720 gives better picture
  quality with future reliability of
• playback fit into any page or social media
  sites without any error.

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The Aspect Ratio

• Aspect ratio tells the ratio of the width to the
  height of a screen. This
• means that the magnitude of a frame is in the
  ratio of 16 pixels across to 9
• pixels down. For example, a video exported at
  1280 pixels would give a
• depth of 1280 x 9/16 720 pixels down.
• So it is better to stay with standard aspect
  ratio.

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