5 Factors to Consider When Buying a Marketing Automation Software

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5
Factors to Consider When Buying a Marketing
Automation Software
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• Marketing Automation is the use of software and
  web based services to
• perform repetitive marketing tasks that were
  earlier performed manually.
• Marketing automation, not only helps eliminate
  the monotony and make the marketing process more
  easy, but it also helps streamline.
• Not every marketing management software, however,
  is the same, which is why it is important that
  you know the finer lines before making a
  marketing
• automation tool buying decision. To help, the
  blog post discusses five factors that can help
  you make an informed decision.

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1. Features

• One of the most important things to consider is
  the features of a marketing management software.
  Choose a feature-rich software
• that is not only simple to use and administer,
  but also helps you
• scale your marketing needs.

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2. Integration Capabilities

• If your business is to establish a cohesive
  marketing and sales
• process, you need to factor integration
  capabilities when choosing for a marketing
  automation tool. Most marketing automation
• solutions offer a seamless integration with CRM,
  other third party
• tools and even social platforms.

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3. Marketing Needs

• Every business is different from the other in
  some or other aspect, and so are their
  expectations from a marketing automation tool.
• Though marketing automation tools on the market
  offer a few
• similar and basic features, make sure they are
  aligned to the needs of your marketing department.

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4. Deployment and Transition Time

• Though a marketing automation
• software simplifies and streamlines
• the existing processes, the transition requires
  time and cant happen overnight. Deployment and
  transition
• time also play an essential role in
• deciding whether the software can
• deliver up to your expectations
• during the expected timelines.

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5. Pricing

• Though you can easily get entry-level packages
  when purchasing a marketing management module
  however, consider your current
• and projected marketing needs when choosing.
  Remember that
• your business will scale and making shifts to
  marketing automation can be challenging and
  costly.

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Wrapping Up

• After you buy a marketing automation tool, the
  job is only half done. The next challenge is to
  educate your employees about the importance of
  automation, especially the ones with little to no
  technical background who will be directly using
  the software. Conduct
• regular training sessions across departments that
  would help in getting them accustomed to the new
  software. After a period of training, get started
  and soon you will observe a sizable improvement
  in
• productivity and ROI.
• Reference http//bit.ly/2rc86XW

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