Organic and Natural Product Market Target Group Analysed Research Report

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Hot Topics Organic and Natural - Capitalizing on
consumer preferences for natural and organic
products


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Hot Topics Organic and Natural - Capitalizing on
consumer preferences for natural and organic
products

• Summary
• Organic and natural trends involve individuals
  who seek a mixture of high quality, simplified,
  healthy and ethical products that are often part
  of wider environmental and social responsibility.
  In food and drink, "quality" often refers to
  pleasantness in taste and aroma, which allows
  self-indulgence. Natural or organic claims
  suggest that the ingredients are responsibly
  sourced and in line with higher environmental
  responsibility and animal welfare. Knowing a
  product abides by organic standards means that it
  is unadulterated by preservatives and artificial
  additives, so consumers consider it safer,
  healthier and more ethical.
• Synopsis
• It examines what organic and natural mean as
  consumer trends and why they are important, who
  is likely to be the target audience, how FMCG
  brands can best capitalize on the trends, and
  what will be the future outlook for the trends.
• Reasons To Buy
• Understand which audiences are most affected by
  organic and natural trends.
• Compare the presence of these trends in each
  industry across the FMCG space, and learn what
  the key opportunities are.
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Hot Topics Organic and Natural - Capitalizing on
consumer preferences for natural and organic
products

• Key Findings
• Once a small selection of niche products, organic
  and natural ingredients can now be found in a
  wide variety of food and non-food categories.
• Discounters are moving more into low-cost organic
  produce to appeal to new target groups.
• Younger consumers and parents are interested in
  organic and natural ingredients.
• Health perceptions drive a lot of organic and
  natural product consumption.
• Moral perceptions drive a lot of organic product
  consumption.
• Organic alcohol and personal care products are
  growing categories.
• Companies Mentioned
• Aldi
• Naty
• Similac
• Imse Vimse
• Ella's Kitchen
• ILIA Beauty
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Hot Topics Organic and Natural - Capitalizing on
consumer preferences for natural and organic
products

• Hot Topics Organic and Natural - Capitalizing on
  consumer preferences for natural and organic
  products
• Table of Contents
• 1. Introduction
• 2. History
• 3. Trend Snapshot
• 4. Basics
• 5. Younger Generations
• 6. Anti-Artificiality
• 7. Health
• 8. Morals
• 9. Alcohol
• 10. Conclusions Packaging
• 11. Conclusions Appeal
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  nsumer-preferences-for-natural-and-organic-product
  s-market-report.html

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