Southwest Airlines: human resource strategy I

1
Southwest Airlineshuman resource strategy I

• Employee empowerment
• Innovative strategy
• Taking care of employees beyond legal
  requirements
• Strong company culture
• Motivated to provide a good service
• Employees are a part of the process of the company

2
Southwest Airlineshuman resource strategy II

• Motivated workforce
• Treated like customers
• Higher salary than industry average
• Stock options
• Staff share jobs because they want to
• Strategy gains competitive advantage over
  competitors
• Employment stability policies