The Strategic Content Alliance

1
The Strategic Content Alliance

• A presentation on the work of the SCA

2
The Strategic Content Alliance
The drive towards an e-Content Framework
Emma Beer
Strategic Content Alliance
3
The Strategic Content Alliance
The Sponsors
4
The online content marathon another digital
divide
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The Strategic Content Alliance and a Digital
Britain
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The e-Content Framework
(The ambition of the e-Content Framework is to
nurture a set of mutually supportive commonly
understood policies and strategies across the UK
public sector and beyond)
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Communications - Electronic and Traditional
Channels

• Thanks for the SCA newsletter
• which is a very interesting read
• full of info but not too long!
• Tim Marshall, CEO JANET UK

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• SCA Work
• 2007-2009
• Business models and Sustainability
• Intellectual Property Rights
• Search Engine Optimisation events with Canadian
  Heritage Information Network
• Audience Analysis
• Interoperability Demonstrator BBC CenturyShare
• Home Nations events Scotland, Northern Ireland,
  Wales
• Shared challenges in producing and procuring
  content across public sector bodies in the UK

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The IPR and Licencing Toolkit

• Toolkit Guides Your documents
  seem incredibly useable and I am in
• awe of the amount of work it must have taken to
• compress these immensely complex issues into
• such friendly form. This body of work will
  represent
• a really major contribution to IPR management
• in the sector.

Tom Morgan Head of Rights Reproductions Nationa
l Portrait Gallery
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Business Models and Sustainability Reports and
Case Studies
In-Depth Report These documents are
excellent Don Waters, Mellon Foundation
Case Studies
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• Guide to Researching Audiences
• Long and concise version
• Peer-Reviewed by experts
• Aimed at people in the public sector procuring
  and producing digital services who wish to
  research their audiences, but have limited
  resources to do so
• Case Studies Looking at Audience Research in
  practice
• Researching your audiences is essential to
  deliver services which provide maximum public
  value

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Advocacy, Adaptation and AdoptionApril 2009
onwards

• Why is Audience Analysis important?
• Can be used to
• Evaluate the service
• Demonstrate accountability to funders (for
  example, value for money, or highly valued by a
  niche audience)
• Inform long-term planning
• Attract sponsorship and marketing
• Inform business planning (for example to feed
  into a business case)
• Inform the management of contractual
  relationships
• Support professional development

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Audience Analysis and Modelling Reports and
Case Studies

• Initial Survey Report In-Depth
  Report Case Studies

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• Case Studies included, for example the
  development of the BBC iplayer
• BBC iplayer allows UK residents to view all
  broadcasted BBC tv and radio on the internet
  on-demand for seven days after it has been
  broadcast
• Audience analysis both quantitative and through
  audience labs helped to develop this highly
  popular service

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• Audience Research
• Briefing papers for
• Cultural Sector Practitioners
• Education and Research Practitioners
• People experimenting with digital media
• Health Library and knowledge practitioners
• Senior Managers

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• PowerPoint Presentations for designed for reuse
  for
• Policy Makers
• Practitioners

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Advocacy, Adaptation and AdoptionApril 2009
onwards
From the end of April, all the SCA outputs will
be synthesised and available online
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The End

• Thank you for listening and any questions?
• For further information please contact me at..
• Emma Beer
• e.beer_at_jisc.ac.uk
• For further information please see the SCA blog
  at
• http//sca.jiscinvolve.org/