Technology – Based Initiatives

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Technology Based Initiatives
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Integrated Solution For Fuel Retailing

• Retail Outlet Automation
• On line Density Meters
• Card System Integration
• RF based Automatic Vehicle Identification
• Survelliance Cameras DU Replication
• Data Aggregation
• C R M initiatives for customers
• Data Analytics Marketing Program
• Multi Utility Kiosk

Retail Outlet Centric
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Integrated Solution For Fuel Retailing

• Automatic Tank Replenishment
• Indent Generation Secondary Scheduling
• GPS based Tracking System
• Sealed Parcel Delivery System
• Sealing System
• Wet leg Sensors
• Cross Over Prevention

Supply Point Tank Truck Centric
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Retail Automation
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Retail Automation

• Q Q Assurance
• Depot to Outlet Taken care by
  VMS
• At Retail Outlet Taken care by
  
• Retail Automation

Quality Assurance thru Quantity Control -
International Practice.
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Retail Automation Business Case
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BOS
POS
CO
RFID Tag
FC
Critical
Critical
Critical
ATG Display
EDC
OPT
ATG
Typical Architecture Of RA
Critical
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Payment Solutions
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PAYMENT SYSTEM Current Architecture
OMC Retail Outlet
Issuing Bank
Acquiring Bank (ICICI)
M
CSC
Acquiring Bank
F C C
Issuing Bank
PSTN
O P T
E D C
Switch
V
Dial Up
Verifone terminal
MSR
AmEx
Issuing Bank Card swiped
ICICI Bank
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NEED FOR STANDALONE TERMINALS
E D C

• Only for EMV / Maestro / PIN based transactions
• - Sale, void, refund
• - Initialization.
• - Logon
• - Settlement.
• Reports generation

PSTN
Standalone Verifone terminal (EXISTING TERMINAL)
Switch
O P T
F C C
E D C
PSTN
MSR
EFT Verifone terminal (Upgraded software)
ICICI Bank

• GUI
• SALE
• VOID
• REFUND

• Transactions
• - Initialization.
• - Logon
• - Settlement.
• Reports generation

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The New Architecture (Ph III)
OMC Retail Outlet
Issuing Bank
EMV Compliant
Third party
M
Printer
F C C
Bank Agnostic
Issuing Bank
O P T
Switch
V
Dial Up
MSR
Payment Module
AmEx
Issuing Bank Card swiped
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Customer Benefits

• System Driven Processes
• Computer Generated Receipts
• Density at the Point of Dispensation
• Cards Swiped on the Island in Customer Presence
• On line CRM Possible
• Faster Turnaround Time
• Vehicle Registration Number Captured in Receipt
• Quality Quantity perception in the mind of the
  customer

Builds Customer Confidence
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Dealer Benefits

• Automates Integrates all business operations of
  site
• Day End, Shift End and other sales stock recon
  and reports avl
• Accurately in a jiffy thereby
• Frees up manpower faster accomplishment of
  outlet activities
• Eliminates human error and malpractices by staff
• Better customer handling thru credit accounts and
  cards
• Better control on forecourt operations and
  overall outlet activities.
• Overall drives more traffic to outlet leading to
  increased sales profitability.

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On line Densitometer
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On Line Densitometer
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Benefits of Densitometer

• Conveniently Displayed at the Point of Sale
• Measures Density of Product that is Dispensed
• Automatic cut off of supply from the UGT if
  density goes beyond tolerance limits Possible,
  to be augmented
• Builds Customer Confidence on Fuel Quality

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Remote Inspection

• Key Objective Anytime anywhere inspection (Sales
  Stock Recon)
• Monitoring software (client application) to be
  installed in laptops for sales officers
• Viewing real-time snapshot of activities
  happening at outlets possible
• Control Orders to be issued for acceptance of
  automation based on inspection by various
  statutory authorities
• NEVER allow the site / any DU to run on manual
  mode
• Easy to monitor / keep track of activities
  anytime anywhere

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Real Time Forecourt Snapshot
Finalising Sale
Ushering Vehicle
Waiting for Customers
Tagging
Real time monitoring by field officers
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Report Generation

• Variety of system generated reports mapped into
  the system
• Sale stock reconciliation / DSR / exception
  reports etc. can be viewed remotely
• BOS reports to be familiarized to Dealers
• Hands-on Training hand holding sessions
• Shall be conducted for Field Officers

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Expectations from Sales Officersas end-users /
beneficiaries ofRetail Automation System
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Dealer Management Issues

• Ensure availability of dedicated telephone line
  from dealers for automation system
• Ensure general upkeep maintenance of the system
  installed at the outlets
• Ensure replenishment of consumables (receipt
  paper rolls, printer cartridges etc.)
• Ensure system generated receipt printing for
  every transaction at the outlets
• Ensure operation of automation system by the
  dealer in prescribed manner performing End of
  Day / End of Shift on regular basis

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Usage of Controlling Office System

• Variety of reports data pertaining to each
  automated outlet can be viewed at Regional Office
• Field officers to ensure usage of CO System in
  the best possible manner.

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Automatic Tank Replenishment
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Indicative Process Diagram
Manual
Sales Order Generation
I M S
J D E
I V R S
Portal
S M S
Aggregated Indents
Honeywell
Final Schedule
Schedule Engine
Indent Generation
A T G
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The Process Flow

• Indents flow in from any of the touch points
• Manual
• SMS
• Web Portal
• I V R S
• Indent Management System ( IMS) captures these
  indents.
• For automated sites HAIL software generates
  indents and sends to IMS
• IMS aggregates all indents and carries out basic
  validations
• Manual intervention for Planning Officer to alter
  quantity, check for duplicate indents etc.
• IMS sends the validated aggregate indent file
  back to HAIL scheduling engine for schedule
  generation
• The final schedule sent to IMS who in turn sends
  to JDE for automatic sales order generation and
  manual load building depending on availability of
  TTs

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A T R - Architecture

• Scheduling
• Secondary Distribution Plan

Tank Data x times a day to terminal
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Automatic Vehicle Identification
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Easy Fuel The Concept
Automatic Vehicle Identification ensuring
customer loyalty
Nozzle Unit
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Benefits of A V I

• Lifetime Customer Loyalty
• Eradicates malpractices / manipulations at island
  while fuelling
• Faster turnaround time (Just Fuel and Zip Off )
• Better Fleet Driver Management
• Vehicle configured for fuelling specific
• Grade of product
• Time / Day of Fuelling
• Type of vehicle in a fleet
• Amount / Quantity of fuel
• Savings on Fuel (Proven savings of at least 10)
• Automatic Prevention of wrong product going into
  the vehicle
• Captures odometer reading between consecutive
  fuelling, hence accurately assess the fuel
  efficiency (read mileage)
• Payback period of vehicle unit 6 - 9 months

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Implementation Status A V I

• Successfully Piloted at BKC COCO, Mumbai as well
  as at COCO Airport, Bangalore
• Roll Out Plan
• Scale up to select 300 sites pan India by March,
  2007
• 50 100 vehicles at each site to be fitted with
  the Vehicle Tag.
• Number of vehicle to be covered 30,000

OMC is the first to bring such innovative contact
less chip based / RF based system
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Sealed Parcel Delivery System
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Roll Out Plan Two Bid Tender in advanced stage of
floatation Supply Location 50 TTs 500
Retail Outlets 1000 to be covered
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Cross Over Prevention System
Tank Truck
RFID Chip
RFID Chip
Retail Outlet
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Benefits of SPDS
Tank Truck

• Correct Product loaded in right compartment
  Accuracy of
• Loading (Integrated with Terminal Automation)
• Automatic detection of opening of compartment
  (SPDS Controller)
• Correct Complete Decantation at Authorized
  Retail Outlets
• (Wet Leg Sensors Cross Over Prevention)
• Automatic Built In Safety Measures (Does not
  Decant if earthing
• is not done)
• No hassles of Key Management
• Net Assured product quality quantity en route
  
• (From Supply Point to Decantation at
  outlet)

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Vehicle Management System (VMS)
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Vehicle Management System - Architecture
GPS Satellite
BASE STATION RECEIVER
VEHICLE MOUNTED UNIT
GSM Network
Vehicle movement is identified over area maps
through Global Positioning System (GPS) and
Global System for Mobile (GSM) to base computer.
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Components of VMS

• VMU (Vehicle Mounted Unit)
• GPS (Global Positioning System)
• GSM (Global System for Mobile communication)
• GIS (Geographical Information System) Loaded on
  Server
• Seal Monitoring System with Sensors
• Software Application Loaded on Server

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Multi utility Kiosk
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The Concept
Petrol
Retail Store
Convenience
ICICI ATM
Home Convenience
Banking Convenience
Transaction Convenience
Fuel Convenience
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The Services
Book Air Tickets
Pay Telephone Bills
Pay Electricity Bills
Book Event Tickets
Pay Mobile Bills
Book Rail Tickets
Pay Credit Card Bills
Mobile Top-Up
Pay Other Bills
Maximize Service Maximize Usage Maximum
Revenues
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The Technical Architecture
70 of credit card transactions
Discussions underway
Credit Cards
Discussions underway
Payment Gateway
Yatra.com
Transaction Server
For air tickets
OUTSOURCED DOMAIN OUTSIDE OMC
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OMC Network
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The Model
Stereo Speakers
Telephone
LCD Monitor
Card Reader
Key Board
PIN PAD
Optional Special Receipts
Bar Code Scanner
Contact-Less Smart Card Reader
Processor