GLOBALIZATION AND CULTURE

1
GLOBALIZATION AND CULTURE
2

• Impact of globalization (de-territorialisation,
  integration, inter-dependence on culture and the
  issue of difference? Are movements of money,
  goods, people, cultural signs, creating a global
  culture?
• Is global culture homogeneous?

3

• Context of question
• Earlier problematic view
• Hidden assumption pre-globalization cultures
  contained in territorially contained units
  (silos)
• Cultural monads
• Huntington
• Said essentialized, simplified

4

• False view
• Cross cultural and civilization contact and
  encounters
• Cultures coconstructed
• All cultures distillations of cultural/civilizatio
  nal encounters
• Arab Indian, Chinese

5

• Global culture homogeneous?
• Richard Falk Glob. From Above elite
• Language, travel, thinking, life-style
• Standardization, massification products,
• Consumption?
• Ignores reception/agency
• differentiation (marketing), culturally shaped
  taste

6

• I product differentiation localization
  -commodities tailor made to local tastes
• 2 cultural imperialism? (reception theory,
  non-agentic) something is changed, filtered
  through local understanding
• 3 Domestication (taming, making safe, reducing
  otherness of other) foreign meanings associated
  with cultural products re-contextualized to be
  given local meanings, tastes and values)
• examples?

7

• Cosmopolitans and Locals
• Earlier defined by Urban national, local village
• Distinctions, consumption urbanity
• Globalization Cosmopolitans
• not simply travel, or trans-national,
• Includes several categories of people exiles,
  refugees, expatriates, immigrants
• closed or open

8

• Cosmopolitans
• openness to others, those who can become
  infected by other, i.e. changed, impacted by
  other.
• different ways to travel passage made safe
  no contact with others, competence in culture?
• Capacity to be hospitable to other

9

• Stuart Hall
• Circuits of late capitalism move through circuits
  of differentiation
• English or American imperium extension of
  English or American culture on world scale,
• Late capitalism- world market production and
  consumption sustained only by production of
  difference
• Diversity /capitalism

10

• Glocalization
• Globality and locality not opposed but mutually
  constituted
• Globality works through production of difference
• Globalization and heterogeneity simultaneously
  produced

11

• Jihad (traditional) vs. McWorld (global)
• (Reference is to Benjamin Barbers book Jihad vs
  McWorld)
• Flawed reasoning
• Denies local any element of universal
• Locality produced by global
• Pan-Africanism, (Jihad)

12

• Hybridity
• ways in which forms become separated from
  existing practices and recombined with new forms
  in practice
• Creolization, mixing up, melange
• New creations, meanings context specific are
  re-situated
• Mimicry, ambivalence