Liquidation.com

1
Liquidation.com

• B2B Marketing Success Story

CHAPTER 6 E-COMMERCE MARKETING CONCEPTS
Presented by Team A
2
History

• Liquidity Services reverse supply chain
  business
• 69.5 billion market in 2009 (38 billion in
  2004)
• More then 500,000 bulk sales transactions in 2009
• Went public in February 2006 (LQDT 12.48 Friday
  closing)
• 550 worldwide employees
• Used by over 900,000 professional buyer
• 80 of items listed are actually sold
• Offered in 116 countries

3
Overview

• Liquidition.com
• Mother ship Resources, grouping thousands of
  useful company websites
• Govliquidation.com
• Exclusive contractor of the Defense
  Reutilization and Marketing Service for the sale
  of surplus and scrap assets of the US Department
  of Defense.
• Liquibiz.com
• The European source of Business Surplus
• GoWholeSale.com
• Search engine to help wholesale buyers to
  connect with wholesale suppliers
• Features content and supplier listings on a
  network of sites and channels, including
  Wholesale411.com, Wholesale.com and
  WholesaleIndex.com.

4
Compete against eBay

• Precision online marketing and branding
• Bulk shipment
• Targeted marking
• Focus on B2B
• Businesses going out of business
• Businesses looking to sell their products in bulk

5
Building Trust

• In the News
• Licensee of the Privacy Program
• safer way to pay and get paid online
  
• SSL, identity and authentication,
  domain name
• Quality process and quality information
• Better Business Bureau

6
Wholesalers rather then Liquidation.com?

• Liquidation.com Bulk sellers finding
  retail buyers
• GoWholeSale.com Retailers seeking out suppliers
• Wholesaler can bid on keywords for sponsored
  listing
• Retailers will see sponsored listing first
• Study supply for same type of product
• Wholesale product is better
• Liquidation product could be damaged
• Over 3 million wholesale business buyers
• Targeted search and online advertising

7
Key elements in core product to create an
augmented product

• Sellers are offered a Global Marketplace
• Complete support for presentation (graphics and
  text)
• Support for transactions (auction and bidding
  engine)
• Real-time tracking of transactions
• Offers at least 2x as much value than in offline
  world
• Auctions close every 2-3 days and no sniping
  allowed
• Opt-in Email marketing

8
Broad range of services to buyers and sellers
9
What accounts for price differential

• Liquidation.com is quite different than standard
  wholesaler
• One-time buy for low-priced auctions on bulk
  products
• An excellent place to get started with wholesale
  merchandise
• Easily browse the products and prices
• If the market is flooded with 2 auctions for
  your product

10
Price Comparison

• Consumer electronics to clothing to cars
• Great for people with their own eBay store
• The more you buy the more you save
• Xbox 360 retails for 299 dollars for one
• But if you buy 15, you could get each one for 75
• Great place to save some dollars on internet
  shopping