MKT 7000 Ch 17 Retail, Wholesale, Logistics

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MKT 7000Ch 17 Retail, Wholesale, Logistics

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Managing Retailing, Wholesaling, and Market
Logistics
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Four Levels of Retail Service

• Self-service
• Self-selection
• Limited-service
• Full-service

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Retail Positioning Map
Bloomingdales
Wal-Mart
Kinney Shoe
Tiffany
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Classification Of Retailer Types
Store Type Length and Breadth of Product
Assortment
Specialty Stores
Department Stores
Supermarkets
Convenience Stores
Discount Stores
Off-Price Retailer
Superstores
Catalog Showroom
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Types of NonStore Retailing
Direct Selling
Direct Marketing
NonStore Retailing Accounts for More Than 12 of
All Consumer Purchases, and is trending up.
Automatic Vending
Buying Services
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Wheel of Retailing
Mid Price Mid Status Mid Margin
Low Price Low Status Low Margin
High Price High Status High Margin
New Entrants
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Why are Wholesalers Used?
Management Services Advice
Selling and Promoting
Market Information
Buying and Assortment Building
Bulk Breaking
Risk Bearing
Financing
Warehousing
Transporting
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Goals of the Logistics System
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Logistics Systems
Order Processing Submitted Processed Shipped
Costs Minimize Costs of Attaining
Logistics Objectives
Logistics Functions
Warehousing Storage Distribution
Inventory When to order How much to
order Just-in-time