How to get your products in stores - Wholesale Retail Relationship

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How to Get Your Products in Stores?
STEP BY STEP APPROACH
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The first challenge for any entrepreneur or
wholesaler is to create a great product which
follows a dream to occupy a winning shelf in a
particular retail store
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So here is where the business person faces the
question How to get your products in stores?
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7 Steps To Get Your Product In Front of Retailers
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Start from small and dream big by Robert T.
Kiyosaki is what you need to follow at first.
Your big dream is to own a shelf at Target or
Walmart. For that, you need to start from small.
Start from Small and Dream Big
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Research Your Target Market
First, know the small or local stores that you
are planning to target in the beginning
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Whats the store layout?, What are the various
product categories?, How are the products
grouped together?
Choose the right store. When you are done with
your above research, you will have a good idea
which stores will be the one to start with
Listen to the customers need Now when you have
chosen your target store to begin with, visit it
again for a detailed survey
Look for the products that would give good
competition against your product
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Choose the right store
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Make the Pitch in Person
Retail owners get bombarded with e-mails and
brochures, to which they pay minute attention
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Try to fix an appointment with the retail owner
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Pitch your product and get appropriate feedback,
and get acknowledged in the market
When you contact an individual in person, that
leaves a long-lasting impact
When you get to meet the retailer, think of them
as your customers
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Get the Margins Straight
The primary thing a retailer is looking for
is Profit
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For example, you should provide them with enough
margin to cover their transportation cost,
storage costs etc.
Youve got to acknowledge the beneficial
aspect from the retailers point-of-view as well
Your pricing methods should reflect their profit
margins
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Leave a Sell Sheet 
Get yourself some leverage by providing them sell
sheets
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Sell sheets contain critical information about
your product
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Advantages of your product over your competitors
Complete layout of pricing, while considering
their needs
Specimen of your product
Patent documents for protecting your idea
Your contact information
Illustrations and photographs of the product
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Skillful Marketing
Make an impression that customers are already
going crazy for your product
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The retailers should presume that your product is
going to sell itself so it will drive the odds in
your favor
Customers feedback, statistics about your
competitors
Giving free sample products to your target
customers and taking their testimonials
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Get Your Packaging Right
Does your product fit in their store? I mean
literally
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Focus on to get the first impressions right and
make the retailer comfortable with your product
Bring some sample products to get their mind
acquainted
The key is being catchy, something customers will
stop and stare at for a while
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Conclusion
So it all comes down to having a good product,
then only all of the above steps fall into places
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A positive attitude will lead to positive
outcomes
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In the initial stages of business, learn to take
No for an answer
NO
X
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To sum it up, if you believe in your product and
think it has potential then do not give up on
small failures, fight for it and, eventually, you
will see your product in leading stores shelves
in near future.
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READ MORE
www.emergeapp.net/sales/how-to-get-your-products-i
n-stores/