Creating Effective Investor Relations and Business Development Presentations MBC Marketing

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Creating Effective Investor Relations and
Business Development PresentationsMBC
Marketing Communications Committee January 29,
2009
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Boot Camp Executive Training Primer

• While initially prepared for CEOs, the primer
  offers important takeaways applicable for all IR
  and BD professionals
• Key primer objectives
• Creating more compelling elevator pitch
• Including strategies for delivering the pitch
• Providing methodology to analyze and improve
  presentations
• Specific techniques for organizing slides
• Preparing for the meetings

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Building the Presentation 15 Top Slides

• Overview/corporate positioning
• Core company compentencies/expertise
• The market
• The problem
• The solution
• Scientific branding or technology
  platform/franchise
• Clinical program
• Regulatory strategy
• Commercialization/partnering strategy
• Competitive advantages

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Building the Presentation 15 Top Slides

• Financial roadmap
• The team
• Investment highlights
• End or closing slide

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Effective Presentations Critical During Turbulent
Times

• Panel objectives Back to Basics
• Delivering the science message
• IR and BD audience-specific recommendations
• What NOT to do
• Audience QA

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Meet the Panelists

• Patricia F. Dimond, Ph.D.Senior Counsel, Life
  Sciences, FD
• Patrick FlaniganDirector, Investor Relations,
  Genzyme Corp.
• Christopher de Souza, MBA, Ph.D.VP Business
  Development, SkyePharma US Inc.

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