While the white population in Florida increased 16%, the AfricanAmericans increased 32%, the Hispani

1

• While the white population in Florida increased
  16, the African-Americans increased 32, the
  Hispanics increased 70, and the Asians increased
  by 72.

2
Floridas New Real Estate Consumer

• 60 of Floridas population growth in the 1990s
  was due to the growth of minorities
• 65-70 of minority groups are older than 18 so
  they are real estate consumers who will rent or
  buy.

3
A Large Under-served Market

• Minorities have only a 40 homeownership rate,
  while whites are at 70
• Research shows that minorities have a greater
  desire to own a home than Americans as a whole
• REALTORS must take the opportunity to help
  minorities learn how they can buy