Air Quality Information Straight to Your Inbox

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• Air Quality Information Straight to Your Inbox

Debbie Stackhouse National Air Quality
Conference April 7, 2008
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EnviroFlash

• EPA has revamped EnviroFlash air quality
• e-mail alert system

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Introduction

• Background
• Feedback
• Improvements
• Resources for partner agencies
• Goals

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EnviroFlash - Background

• Air quality information via email
• Free electronic service
• Launched May 2004
• Partnership between EPA and
• S/L/T agencies
• Uses AIRNow tech forecasts
• Subscribers receive e-mails

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Feedback

• Want easier sign-up page
• Want local look and feel
• Make it pretty, short and sweet
• Want better bounce/auto reply handler
• Want text messaging
• Want to keep name EnviroFlash
• Like TV/radio promotion materials
• Need to track progress

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Want easier sign-up page Make it pretty,
short, and sweet
Old Sign-Up Page
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New Sign-Up Page

• Features
• Auto zip code lookup
• Allows for email preview before
  subscribing
• Simpler for subscribers to manage their
  accounts

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Make it pretty, short, and sweet
Old E-mail
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Make it pretty, short, and sweet
New E-mail

• Features
• HTML enabled
• Agency logo
• Simpler and easier to understand

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Want local look and feel/Need ability to
track progress

• More Customization Available
• Can add Agency logo to emails
• Can add Agency logo to sign-up page
• Sign-up page can be city.enviroflash.info
• Agencies can track how many people sign up

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New Design New Materials

• New design
• New toolkit to market EnviroFlash
• Allows you to place your Agencys logo on all
  marketing materials

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EnviroFlash Air Quality Information Straight
to Your Inbox
Key message You can receive air quality
information via email that that will help you
protect your familys health and better plan your
days activities BREATHE EASIER.
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EnviroFlash Toolkit

• Includes templates, ideas and how-to instructions
  for partner agencies
• Available on-line limited of printed kits
• Standard sizes, 2 colors with similar look and
  feel
• Focus on three targets
• Stakeholder groups
• General public
• Media

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Toolkit Section One

• I. Marketing Through Stakeholder Groups
• Assist partners with outreach to groups to help
  build awareness and expand use
• Target groups that can help spread the word to
  people that may need it most
• ALA
• National Association of School Nurses
• YMCA, Coaches
• Health Care Providers
• American Heart Association

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Toolkit Section Two

• Marketing to General Public
• Help partner agencies increase EnviroFlash
  subscribers
• Materials for use at local and State events, i.e.
  Earth Day, Clean Air Month, Air Quality
  Awareness Week, state fair sign-ups
• Ideas and articles for placement in magazines
  (e.g., health, parenting and fitness)

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Toolkit Section Three

• III. Marketing through Media
• Tools to help partner agencies educate
  meteorologists
• Raise awareness of EnviroFlash
• Become a resource the media can use

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Toolkit Contents

• Radio Public Service Announcements
• Letters to camp directors, day care
• providers and school nurses
• Fact sheet
• Poster
• Bookmark
• Brochure
• Business card
• Magnet
• PowerPoint Presentation

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Increase EnviroFlash Users

• Sign on new partner agencies
• Rejuvenate current partners
• Sign on businesses, school systems and other
  organizations
• Enlist key groups to help us market

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Goals
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We Want You!

• Actually --
• We Need You
• To help us achieve these goals

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Key Points to Consider

• Part of a national system
• Free
• No new equipment needed
• EPA upgrades/maintains equipment
• Allows you to customize emails and subscription
  page
• Provides an alert system for events (e.g., fires)
• Easy to use
• Subscribers select desired levels
• Tailor marketing materials to fit your needs

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Become an EnviroFlash Partner Today!

• Come by our booth for more information

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TOMORROW

• Join us --- for a demonstration during
  breakfast from 730 to 830

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Contacts

• Scott Jackson
• jackson.scott_at_epa.gov
• Donna Rogers
• rogers.donna_at_epa.gov
• www.enviroflash.info