Sport for

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Sport for Development Peace
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• EVERY
• CHILD
• IS BORN
• WITH
• RIGHTS

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UNICEFS MISSION IS TO PROMOTE AND PROTECT THE
RIGHTS OF CHILDREN

THE CONVENTION ON THE RIGHTS OF THE CHILD (1989)
has become the most widely accepted human rights
accord in history. Its principles guide all that
UNICEF does in the world
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WHAT WE DO
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• Give children the best start in life
• Help children survive and thrive
• Get kids in school
• Create a protective environment, especially in
  emergencies

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• UNICEF always works with others to make things
  better. PARTNERSHIPS are essential because the
  challenges before us are too great to solve
  alone.
• When we say UNICEF does this, we always mean
  that we have done it together with others.
• Who do we work with to build a world fit for
  every child?
• - Governments.
• - Non-governmental organizations
• - Young people
• - Leaders in the world
• Private sector
• Sporting bodies

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A ROLE THAT ONLY SPORTS CAN PLAY
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But, what is SPORT? all forms of physical
activity that contribute to physical fitness,
mental wellbeing and social interaction, such as
play, recreation, organized or competitive sport,
and indigenous sports and games. Access to
sport and recreational activity has long been
recognized as a fundamental right. The right of
children, in particular, to engage in sport,
play, physical education, and recreational
activity, is an integral component of the
international human rights framework. Sport
for Development and Peace Towards Achieving the
Millennium Development Goals. UN Inter-Agency
Task Force on Sport for Development and Peace
(2003)
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Sport is widely viewed to offer benefits in the
following areas Individual development
Health promotion and disease prevention
Promotion of gender equality Social integration
and the development of social capital Peace
building and conflict prevention/resolution
Post-disaster/trauma relief and normalization of
life Economic development Communication and
social mobilization.
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• Sport is able to mobilize resources and support
  from millions of people all over the globe.
• Credibility among core audiences
• Sport role models have the unique ability to
  attract and positively change attitudes and
  believes.

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EXAMPLES
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UNICEFs partnerships with the world of sport are
based on recognition of the undeniable power of
sport to connect with children and adults
throughout the world. UNICEF works closely with
national and international sport federations,
sport organizations, non-governmental
associations and the media to support childrens
right to play, to deliver important messages,
mobilize communities and, most important, ensure
the long-term development of children, families
and communities.
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• Development from early childhood happens not only
  in the classroom, but sports play a vital role.
• Special initiatives such as Sports-in-a-Box for
  countries affected by conflict

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Unite for Children  Unite for Peace

• Campaign with FIFA launched to ensure that every
  child has the right to a peaceful world, free
  from conflict and abuse
• Since 1999, the partnership between UNICEF and
  FIFA has functioned very much the same way.
  Anticipating the tremendous benefits football can
  have on the development of children, the two
  organizations have teamed up over the last years,
  using the worlds most popular sport to prevent
  children from being recruited as child soldiers,
  inform them about the dangers of HIV/AIDS through
  education and discussion, and promote educations
  for girls, among many other objectives.
• The goal of the campaign is to demonstrate how
  footballers can serve as role models, and how the
  game of football is one of the most powerful ways
  through which the world can receive messages of
  non-violence, tolerance and peace.

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FCB - UNICEF

• Two entities that are very different at first
  sight find a common ground and achieve great
  impact for children.

• Results
• Impact on HIV/Aids programs in Swaziland
• Huge coverage and recognition all over the world.
• FCB receives prizes for partnership and increased
  funding from sponsors
• Unicef reaches new audiences

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UNICEF and Confederation of African Football
unite to promote quality education for all

• UNICEF and the Confederation of African Football
  (CAF) have united in a joint campaign to harness
  the power of football during the Africa Cup of
  Nations, GHANA 2008  Africas biggest
  international football competition. The campaign
  seeks to promote quality education for all of
  Africas children.
• During the high-profile games, UNICEF and CAF
  promoted the achievement of two Goals achieving
  universal primary school education and promoting
  gender equality and empowering women.

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Goodwill Ambassadors

• Sport gives us heroes to admire and positive role
  models who inspire young people to overcome the
  odds and aim high for success. At the global and
  national level, UNICEF counts many former
  Olympians, world champions, athletes and other
  sports personalities among its Goodwill
  Ambassadors, including soccer greats David
  Beckham, Marcel Desailly and Francesco Totti
• These champions, and many others, bring to the
  attention of the world the needs of children both
  in their own countries and abroad by visiting
  field projects and emergency programmes. They
  make direct appeals to those with power to effect
  change and use their talents and fame to raise
  funds and advocate for the rights of children.

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WHAT CAN YOU DO
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AS COACHES Use your trainings to teach
something else than sporting skills life skills,
human values, diseases prevention Promote Fair
Play and sportsmanship throughout all the
competitions Develop tournaments in which
participants might be able to increase their
awareness about UNICEF and its projects.
Develop fundraising initiatives on the club
web site. Encourage spectators/participants to
support UNICEFs Integrate existing Kids Day
activities to support the partnership Pass
buckets labelled with UNICEF logo in the
competitions to collect donations
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VIOLENCE PREVENTION GUIDE FOR FOOTBALL
COACHES COACHING BOYS INTO MEN

• Guide for violence prevention that UNICEF and
  Family Violence Prevention Fund made in 2007

• Use Fair Play Code
• Avoid unacceptable behavior
• (damaging language, abuse, physical and sexual
  violence)
• Respect the Coach and Player pledge
• Find the right teachable moments

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AS PLAYERS Use your trainings to learn
something else than sporting skills life skills,
human values, diseases prevention Play Fair and
be a sportsman throughout all the
competitions. Try to increase your awareness
about UNICEF and its projects. Encourage your
colleagues to support UNICEFs projects. Respect
the gender equity with your girlmates.
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• YOUR CONTRIBUTION IMPROVE THE LIVES OF CHILDREN
• TEACHES ALL OF YOU ABOUT THE POSSIBILITIES FOR
  A BETTER WORLD.

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UNITE FOR CHILDREN

• THANK YOU FOR YOUR ATTENTION!