Mobile DTV Alliance: Accelerating DVBH Deployment in North America

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Mobile DTV AllianceAccelerating DVB-H
Deploymentin North America

• Yoram Solomon
• President, Mobile DTV Alliance
• Director of Strategic Marketing and Industry
  Relations, Mobile Connectivity Solutions, Texas
  Instruments

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DVB-H Market Opportunity

• Potentially 500 million mobile users will have
  access to DVB-H by the end of 2010
• DVB-H is the most widely used mobile DTV standard
  worldwide serving US, Europe and Asian markets
• Multiple DVB-H trials underway today, including
• Australia, Finland, France, Germany, Italy, the
  United Kingdom and the United States, Malaysia,
  Spain, and more

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DVB-H Benefits

• Wide industry support with 100 companies working
  on DVB-H components, devices and services today
• Rapid, cost-effective deployments through open
  standards, competition and leverage of existing
  wireless infrastructure in North America
• Average 1.5 second channel changing time readily
  achievable and demonstrable with the existing
  standard
• 30 channels of live TV programming, audio and
  pod casts, depending on broadcaster transmission
  speed and available bandwidth
• Long battery capacity of 3.5 hours of continuous
  TV watching, based on an average cell phone
  battery, as a result of time slicing which leaves
  the RF portion off 90 of the time
• High-quality up to 30 frames per second for
  living room viewing experience on a mobile phone

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Mobile DTV Topologies
In 2010 the average 1 micro drive will hold
50-100GB
Broadband wireless Wi-Fi, WiMax
Pay-per -view
Local content
Cellular Infrastructure
Internet
100GB can hold 30 days at 300Kbps
Broadcast Infrastructure
National content
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Content Versus Topology

• Live content
• General news
• Breaking news
• Local news
• Financial news
• Sports news

Seamless user experience and appearance
Broadcast

• Podcasts
• Movie previews
• Last week/month comedies
• Weather (local and national)
• New music
• Entertainment digests

Local access
Broadcast inaccessible

• Video on demand
• Movie reviews
• Music clips wide selection
• Documentaries

Unicast, 3G
1 1 3 Each media type offers links to other
media types and increases ARPU
Unicast, Wireless broadband

• Internet
• Detailed information
• Interactive information
• E-mail

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Mobile DTV Alliance Board Companies
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Mobile DTV Alliance All Members
ATI Technologies Axcera, LLC Broadcom
Corporation DiBcom Harris Corporation Intel
Corporation LSI Logic Corporation Mediaphy
Corporation Microsoft Corporation Modeo LLC
Motorola, Inc. Newport Media Inc. Nokia
Corporation PacketVideo Penthera
Technologies Reti Radiotelevisive Digitali
RfStream America, Inc. Roundbox, Inc. Sony
Ericsson Mobile Comm. Telegent Systems,
Inc. Terayon Communication Texas Instruments, Inc.
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What is Mobile DTV Alliance?

• Objectives
• To promote the best practices and open standards
  that deliver premium-quality digital broadcast
  television to mobile devices
• Accelerate DVB-H development and deployment in
  North America
• Creating a reference set
• Scope of the ecosystem, Use cases services
• Referencing standards / specifications,
  Specifying parameters / options
• Cooperation
• Multiple companies in the mobile DTV value-chain
  supporting similar implementations
• Cooperation with other organizations (ETSI, TIA,
  DVB, BMCO)
• Why do I want to become a member?
• Impact the creation of the reference set and get
  early insight
• Enjoy the openness of the process and the
  marketing umbrella
• Assure your products are interoperable with other
  products throughout the value chain

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Visit Mobile DTV Alliance at NAB2006 Booth
SL2607P

• See live mobile DTV demonstrations from Modeo and
  Nokia.