UAH Salmon Library

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UAH Salmon Library

• Organization Case Study Project
• David P. Moore
• Business Librarian
• david.moore_at_uah.edu
• http//lib.uah.edu
• http//libsys.uah.edu/library/casestudy.htm

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Library Information--Remote Access

• The library proxy server makes most online
  resources available from off-campus
• Available only toYOU!
• You can use your UAH email login as well.
• Contact me if you cant get access

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Choosing a Firm

• Publicly TradedHighly Visible
• Identify in ReferenceUSA (www.referenceusa.com)
• Limit to Sales gt1bill. PublicYes 1,000
  firms
• Further limit by industry, age of firm, Fortune
  Ranking
• Also see Hoovers 100, annual rankings lists
• Find Information..
• Test in ABI-Inform, Datamonitor, find books
• Well Known Chief Executive
• Identify in ReferenceUSA or Hoovers
• Test in Google, ABI-Inform, Hoovers Leadership
  100, etc
• At least one major product
• Identify in Datamonitor, Mergent and Hoovers
• Test in ABI-Inform, BI

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ReferenceUSA Example
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ReferenceUSA Example
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ReferenceUSA Example
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ReferenceUSA Example 2
http//www.referenceusa.com
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ABI-Inform Search Screen
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ABI-Inform Results Screen
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ABI-Inform Record Screen
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Books on CompaniesOn the Shelf and in netLibrary

• UAH WebCat (library catalog)http//library.uah.ed
  u You have access to over 300,000 books in the
  library. Most company books are in the HD9999
  call number section.
• NetLibrary (e-books) http//www.netlibrary.comYou
  have access to 50,000 e-books, the largest
  percentage of which are on the subject of
  business.
• Books can help you find out about a companys
• business strategy,
• leadership style of top company executives,
• company culture
• human resource practices

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Datamonitor Company Reports

• Datamonitor Company PDF Reports will provide a
  wealth of information on your chosen firm.
• Available through the Business Source Premier
  Database

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The Firms Strategy

• Diversified?
• ReferenceUSA (www.referenceusa.com) look under
  lines of business
• Datamonitor Company Reports
• Hoovers
• FocusedUnfocused
• See definitions on class library web page
• Identify in your Datamonitor Company Report
• See if Datamonitor has a case study on your
  company
• Find annual report using Lexis Nexis Academic.
• Research using ABI-Inform BI database
• (Sproduct market Scompetition)
• Search on the product name
• Competitors Identify using ReferenceUSA,
  Hoovers, Datamonitor

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The Firms External Environment

• OpportunitiesThreats
• Datamonitor Company Reports
• The Product Market
• Identify using ReferenceUSA (Lines of Business
  ? get SIC code
• Research SIC Code using Datamonitor Industry
  Reports, Market Research.com, ABI-Inform,
  Economist.com Wall Street Journal
• The Labor Market
• Bureau of Labor Statistics
• ABI-Inform
• Industry Reports
• Business Industry database
• Product Market Conditionsof major inputs
• Identify using Datamonitor Company Report other
  company reports
• Research using Datamonitor and SP Industry
  Reports, ABI-Inform
• See the Manufacturing and Distribution USA
  reference

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Datamonitor Reports--SWOT Analysis

• A basic SWOT analysis is includedin most reports
• Use the factors the report identifies here to
  begin researching the external and internal
  environment of your company

(S.W.O.T. Strengths, Weaknesses, Opportunities,
Threats)
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Datamonitor Industry Reports
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Company InformationExternal Environment
Economist.com

• Using link on library website to be automatically
  logged in.  
• Provides current capsule overviews of various
  industries, with links to specific articles in
  the Economist magazine.See http//www.economist.
  com/research/backgrounders/index.cfm
• Provides current economic data and analysisSee
  http//www.economist.com/markets/indicators/
• You can use the Articles by Subject
  featureSee http//www.economist.com/research/art
  iclesBySubject/topics.cfm

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The Firms Internal Environment

• StrengthsWeaknesses
• Identify using Datamonitor Company Report
• Leadership Style of CEO
• Books/Reference Books
• ABI-Inform
• Corporate Culture
• Books/Reference Books
• ABI-Inform
• Business Management Practices Database
• Vault.com
• Sustained Competitive Advantage
• ABI-Inform
• Business Management Practices Database

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RDS Business Mgt PracticesRequest appt. for
access

• Administration
• Business Strategies
• Competitive Intelligence
• Corporate Culture
• Corporate Mission
• Employee Relations

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The Annotated Reference List

• See the offers a detailed library guide on how to
  create an annotated bibliographyhttp//libsys.u
  ah.edu/library/annobib.pdf
• Feel free to use this guide along with the
  guidelines set forth by your instructor.