Increasing Media Coverage for Entrepreneurship Week

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Increasing Media Coverage for Entrepreneurship
Week

• Sabrina Kidwai, Media Relations Manager
• ACTE

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Working with the MediaAgenda

• Web Connection and phone check
• Introduction to Webinar and site
• NEW background Opportunities
• Presentation of Media Relations concepts
• Discussion-Questions-Answers
• Wrap up-Thanks-Reminders

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P21 Life Skills

• Leadership
• Ethics
• Accountability
• Adaptability
• Personal Productivity
• Personal Responsibility
• People Skills
• Self Direction
• Social Responsibility
• Ideal for developing in entrepreneurial
  context

4
P21 Thinking and Learning Skills

• Critical Thinking and Problem-Solving Skills
• Creativity and Innovation Skills
• Communication and Information Skills
• Collaboration Skills
• Contextual Learning Skills
• Information and Media Literacy Skills
• Ideal for developing in entrepreneurial
  context

5
Overview

• Providing advice and insight into building
  relationships with the media.
• Provide strategies on how to deliver your
  messages effectively.

6
Contacting reporters about Entrepreneurship

• Send an e-mail to education reporters introducing
  yourself and letting them know you are a resource
• Send information to beat reporter on a regular
  basis.
• Develop a list of experts on Entrepreneurship
  issues and send it to media outlets.
• Be proactive about reaching out to reporters
  regarding Entrepreneurship, rather than reactive.

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What information should I send?

• Events for Entrepreneurship Week
• Program achievements
• Open House
• Invitation to tour the program
• Relate importance of your program with the
  economy and workforce issues.

8
Developing a relationship with newspaper editors

• Request a meeting with education reporters and/or
  Editorial Board.
• Educate reporters about Entrepreneurship
  curriculum and preparation (e.g. lunch or coffee
  meeting to discuss stories)
• Expectations and organizing the meeting
• Following up with reporters and editorial board.

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Strategies in getting better coverage

• Be responsive to media requests
• Write op-editorials or letters to the editor
• Include research on the importance of CTE and
  entrepreneurship.
• Having a professional relationship with the
  education reporter.

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Strategies continued

• Send information about an event 2-4 weeks ahead
  of time to alert the media.
• Follow-up with the media the week or day of the
  event.
• Have students contact the reporters to let them
  know about the event.

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Writing a letter to the Editor

• Reading skills a must in 21st century
• Kudos to The State for recognizing the critical
  need for reading in South Carolina (Reading a
  good gift any time of year, Thursday). Wonderful
  initiatives are occurring across the state.
• Yet, many educators and parents have not realized
  that literacy means more than words on a page. A
  perfect example is the trend toward more people
  reading on-line. The State certainly understands
  this movement.
• Todays young people also pay more attention to
  visual media. Still, most teachers dont fully
  understand how to teach the languages of media.
  Current research shows that when educators have
  been trained in how to engage young people in
  their culture and media, those same
  deconstruction skills can easily transfer to
  their print analysis.
• The move toward 21st century literacies is one
  already embraced by North Carolina, whose
  governor has created the nations first Center
  for 21st Century Skills. South Carolina would be
  wise to do the same, thus enabling students here
  to be prepared for 21st century jobs.
• FRANK W. BAKER
• Columbia
• The State paper January 4, 2009

• Story has inaccurate facts, praise/criticize a
  recent article.
• Research publication for word count, submission
  process.
• Write persuasively, include local statistics and
  personal stories.
• Stick to one major point.
• Include name, address, and phone number.

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Writing an Opinion Editorial

• Research and find opportunities to write pieces.
• Decide on a topic
• Approach the editors
• Prepare and submit a draft

• http//www.sptimes.com/2007/01/29/Opinion/Schools_
  offer_a_new_c.shtml

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Contact Information

• Association for Career and Technical Education
• 1410 King Street
• Alexandria, VA 22314
• [phone]
• Web www.acteonline.org
• Sabrina Kidwai
• Media Relations Manager
• skidwai_at_acteonline.org

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www.nationalEweek.com February 21-28,2009