Hybrid Content Delivery Network CDN Technologies and Services

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Hybrid Content Delivery Network (CDN)
Technologies and Services
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Live DCIA Conference Webcast - Goals

• Serve broader audience
• Constrained by place, time, cost
• Additional DCIA service
• Showcase membertechnology

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Live Webcast Value Propositions

• Key Value Propositions
• Branded/Targeted User Experience
• Live video, synced slides, submit question,
  poll
• Flexible, efficient delivery
• Unicast or Abacast Peer-Assisted
• PPV business model support
• After-event archive

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Online Video Trends Users and Content Owners

• Increasing Demand, especially on Mobile
• Increasing Broadband Penetration
• Increasing Content
• Increasing Demand for Higher Quality

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Observations - Mid-market Funding Low B/W Fees

• Large content owners and video
• Video is a marketing extension
• Paying very low rates
• Mid-market
• For them, increased quality increased revenue
• Funding low bandwidth prices for large media cos
• Not getting great performance (caching
  algorithms)

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Content Trends Supply vs. Demand
Demand CDN Coverage (2005)
Abacast - Confidential
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Content Trends Supply vs. Demand
Demand CDN Coverage (2008)
Abacast - Confidential
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Content Trends Supply vs. Demand
Demand CDN Coverage (2012)
Abacast - Confidential
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P2P Anyone?

• Reduced infrastructure/bandwidth costs
• Margin relief
• Higher Quality Experience
• Longer engagement, more ads
• Industry Trend Hybrid

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Example Network Efficiency Korea SBS Live
Olympics

• Korea great use case for P2P - adoption, b/w,
  behavior
• SBS - over 12,000 simultaneous viewers
• 1.5Mbps Windows Media Video
• Over 80 efficiency, over 14Gb/s bandwidth
  savings
• Over 40 reduction in server and switching
  hardware

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Industry Progress

• Open P4P Working Group
• Optimized utilization of network resources
• On-Demand Test Results
• 23 increase in DL speed
• Avg hops from 5 to less than 1
• Providing real value to key part of distribution
  chain
• PBPG
• P2P Best Practices
• Standardizing client behavior, security practices

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About Abacast

• Founded in 2000 by former broadcasters,
  technologists
• Commercial-quality Hybrid Content Delivery
  Network (CDN)
• Live and On-Demand content
• Unicast and Peer-Assisted
• Content Monetization plus additional services
• Key Markets
• Internet Television, Online Radio, Corporate,
  File Delivery
• Metrics
• 300 customers
• 16 different countries
• 46,516,274 plug-in downloads(as of July 1st,
  2008)
• 10 million end-user hours per month
• 3.6 million unique users per month

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Abacast Solution Overview
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Key Value Propositions Consumers

• Getting highest quality content
• 72 choose higher bit-rate and install
• Ultimately drives demand and business models

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Key Value Propositions Publisher/Broadcaster

• The most choices for delivery
• Live and On-Demand video and audio content
• Windows, Flash formats plus others
• Hybrid Delivery
• Single-source (Unicast), multi-source (Secure
  P2P), or combination
• Flexible delivery options
• Mix and match based on content value, customer
  type, content type, or business model

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Key Value Propositions (contd)

• Real-time QoS leads to higher quality connections
• Less skips, buffers, breaks
• Smart Analytics
• Real time and historical metrics
• Closed system, can measure client perfand
  behavior

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Key Value Propositions CDN

• Scale-up Live Delivery
• Increased margins/profitability
• If peer efficiency discount provided, the CDN
  is more profitable

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Technology Details Live and On-Demand P2P
Network
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Evolution of CDNs

• Timeframe Description Technology Audience/Quality
• 90 - 95 Streaming, Simple 100s Real
  Networks deployment 32Kbps
• 96 98 Clusters, Increasing com- 1,000s
  broadcast.com plexity, better
  end- 128Kbps user experience
• 99 04 Edge, Akamai Much more complex,
  10,000s Better performance 250-500Kbps
• 05 Hybrid (Edge True distributed, 100,000s
  plus P2P) good perf for all 300Kbps
  3Mbps market sizes

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Questions

• www.abacast.com
• sales_at_abacast.com
• [phone]