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The Perfect Marriage: Mobile app SDK + intelligent application delivery + CDN


Instart Logic the leading provider of application delivery solutions has acquired Kwicr, the market leader in mobile application acceleration – PowerPoint PPT presentation

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Title: The Perfect Marriage: Mobile app SDK + intelligent application delivery + CDN

Native mobile apps are a fast-growing industry.
This is not surprising, because they provide
superior user experience to mobile web browsers.
With a wealth and sophistication of frameworks
and third-party SDKs available to Android and iOS
developers, they can create feature-rich, slick,
reliable apps that are fun and easy to
use. Mobile apps can greatly benefit from
network acceleration solutions. Traditional
network protocols, such as TCP and HTTP, were
developed long before the advent of the wireless
internet, and do not cope well with challenges of
the wireless last mile packet loss, jitter and
delay. Unlike the wired network, wireless
networks have a much higher probability of packet
loss and delay due to the signal attenuation,
fading, interference, and handover. New wireless
standards, such as the 802.11 family and LTE, are
trying to fix the problem by adding lower-layer
recovery technology with additional buffer
capacity but this masks the problem instead of
fixing it. Several reasons exist for TCP being
unable to cope with wireless network issues. TCP
has a built-in congestion-avoidance algorithm,
which typically overreacts to packet loss and
delay events, dropping throughput quickly and
thus leaving a lot of available network capacity
"on the table." TCP lacks forward error
correction, and therefore relies on packet
retransmission any time the packet is lost or
arrives out of order. TCP is agnostic to the
underlying network type, and cannot adjust its
behavior to the network type  be it a wired
Ethernet, WiFi, 3G, or 4G/LTE.
This is where Kwicr's solution can help. It
relies on a proprietary, highly-optimized
transport level protocol, backend network and a
mobile SDK that is easy to integrate. The
solution is network-aware, optimizing the
interaction between the mobile device and the
network to the unique characteristics of both the
network and the device itself. With a few lines
of source code, mobile developers connect their
apps to the platform, ensuring faster content
delivery and a better user experience. For
example, e-Commerce apps can benefit from faster
page loads, which greatly increases the chance
that the user will complete the purchasing
transaction. A good example of this is Baeble
Music, which integrated with the Kwicr platform
in order to deliver a better experience to their
users. Baeble's app streams music videos. Users
can scroll through, access, and play any of 7000
curated and exclusive videos. As a result,
Baeble's app was able to smartly adapt to
cellular network variations and provide
predictable and consistent performance, with our
technology. The Kwicr team couldn't be more
excited and honored to join Instart Logic.
Kwicr's technology greatly complements what
Instart Logic has to offer. Instart Logic is a
proven leader in the application delivery space,
with a set of application-level capabilities to
accelerate images, dynamic HTML, JavaScript, etc.
for native apps. Kwicr's technology further
enhances this by being able to accelerate native
apps at the network level, addressing challenges
that arise with packet loss, congestion, and
network variability. Together, Instart Logic and
Kwicr are the perfect marriage for anyone looking
to accelerate their applications  web, hybrid,
and native. From a team perspective, Kwicr has
extensive expertise in network protocols and
mobile app development, with years of experience
at well-established companies such as Motorola,
Lucent, and Crossbeam Systems. Instart Logic has
a wealth of expertise in application-level
acceleration, big data, and virtualization. Our
skills are complementary, and we can learn a lot
from each other! Looking forward to many good
things at Instart Logic  and many delighted
Instart Logic makes application delivery fast,
secure, and easy.
Instart Logic provides the first cloud
application delivery service in the world to
extend beyond the limited backend-only cloud
architectures of the past with an innovative,
intelligent end-to-end platform delivered as a
service.Our end-to-end platform combines
machine learning for performance and security
with a CDN for delivery. Designed for DevOps and
mobile-first applications.
Discover how it can work for your
Request a Demo