Demand Responsive Transport multimodal solutions a new strategy for Scotland Brian Masson, Projects

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Demand Responsive Transport multi-modal solutions
a new strategy for Scotland? Brian Masson,
Projects Manager, Angus Transport Forum and
Honorary Research Fellow, CTR, University of
Aberdeen.
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Changes in Society 1960 - 2007

• 24/7/52 living, working patterns
• Improved Standard of Living
• Higher Expectations
• Improved Communications
• Distances Travelled increasing
• People Value Time More

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Decline in Public Transport Use

• Started with the end of petrol rationing in 1957
• Failed to respond to design and planning of towns
  - Cul De Sac Culture, Out of Town Retail and
  Entertainment etc
• Failure to respond to Sunday Retailing (26 years
  ago)
• Lack of Multi Modal ticketing from October 1986
• Poor Perception of quality, cost and reliability

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Problems With Current System

• Does not recognise the ever changing needs of the
  individual or communities.
• Does not maximise the use of resources
• Too many stakeholders in decision making/supply
  chain
• Inflexible regulatory policies

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Challenges facing society

• Peak oil production will be/has been achieved
• World population to grow by 30 by 2030
• Energy Costs increasing
• Food costs increasing/Shortages may soon be
  commonplace
• Global Warming
• Over 60s population to increase by 50 in the
  next 10 years
• Globalisation

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Why do we have to think about changing now in
Scotland?

• Increasing elderly population government
  commitment for more elderly people to live
  independently at home.
• Economy Scotland has to compete in Global
  markets. Important to maximise the value of
  public money spent on transportation
• Legislation disability discrimination
• Health access to centralised health facilities
  must recognise the needs of patients
• Young people after school clubs now an
  essential aspect of family life particularly in
  rural areas
• Training and employment
• Environmental issues - Climate Change, congestion

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Demand Responsive Transport (DRT) What is it?

• All transport services are Demand Responsive or
  they should not exist
• Recognises the needs of individuals, businesses
  and service procurers
• Multi Modal best vehicle, at the best price to
  meet the known demands
• Utilising one point of contact
• Variable routing to maximise loading potential
  within agreed timescales

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Operational framework
Virtual Enterprise
Flexible Agency for Collective Mobility Services
B2C Services
B2B Services

• resource availability
• trip orders
• travel plans
• payments
• ...

• booking reservations
• service information
• ...

Web infrastructure
DRT Planning Operation Services
VEHICLE PROVIDERS, TRANSPORT OPERATORS
USER GROUPS / ASSOCIATIONS
REAL-TIME DATA EXCHANGE (GSM / GPRS)
PICK-UP POINT
DROP-OFF POINT
SERVICE NETWORK
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FAMS Business Model
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Successful companies in other Sectors

• Tesco
• Asda
• Easy Jet
• Marks and Spencer
• Ryanair
• Google
• Ebay

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Why are they successful?

• Customer knowledge
• Marketing
• Distribution
• Training
• Pricing
• Knowing the needs of their customers
• No Government Funding must design service to
  succeed or die

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Traditional Target Marketing
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The Long Tail Concept
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The needs of customers

• Education How do people find out about the
  range of available services (bus, taxis,
  community transport, patient transport, train,
  plane, ferry)?
• Need to expand the role of National Journey
  planners
• Information required to cover all available
  services, who qualifies for what, where and when
• One stop shop for information and booking
  services in the same way as a travel agent
  online (Expedia, Opodo etc) or by phone
• Easy to budget must cover the actual
  requirements of individuals, families and
  businesses 24/7/52

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Why has this never been done in Public Transport
to date?

• Lack of supporting technologies
• Silo thinking in some agencies
• Lack of joint working between departments and
  agencies and transport operators
• Differing legislation across modes
• Local interpretation of national and
  international legislation and directives
• Lack of finance and commitment

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Technology and 21st Century

• Over the past 10 years there has been a
  breakthrough in Transport supporting technologies
• GPS, GPRS, GSM Communications
• Broadband, Processor Speed and storage
• Real Time Information, Smartcard, Chip and Pin
  Credit Cards, Web based Marketing Blog, Web site
• Online booking, payment systems
• Real time Scheduling and dispatching
• Digital Media, Maps and Video

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Who would benefit?

• Consumer
• Tax payer
• Transport Operators
• Transport procurement agencies
• Communities
• Businesses

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How might DRT/Integrated framework work in
Scotland?

• New Statutory Framework
• Transport Scotland and 7 Regional Transport
  Partnerships!
• Free Concessionary Travel Scheme has demonstrated
  the need for national framework for transport
  planning
• Scotland has a population of 5 million people.
  Consistent levels of quality services are
  required to make the whole country attractive to
  work, live in and visit.

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Has this approach been used elsewhere?

• Over the past ten years extensive research into
  technologies, business models, service design and
  delivery and communications has taken place
  throughout Europe as part of EU funded research
  and development projects.
• (SAMPO, SAMPLUS, VIRGIL, SIPTS, INVETE, FAMS,
  MASCARA)

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Countries Utilising Large Scale DRT in Europe

• Finland
• Sweden
• Netherlands
• Belgium
• France
• Germany
• Italy
• Switzerland

• Declaring an interest
• Portugal
• Hungary
• Ireland
• Estonia
• Austria
• Spain
• Greece

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Influence opinions
Gain support
Local actors
Overcome resistance
Awareness of travel options
Promote TDC /ITS testing/pilots
Individuals
Regional Transport Authorities
Implement mobility schemes
Groups
Dissemination and Awareness Raising
Active Destinations
Set up funding frameworks
Support new schemes
Politicians
Innovate set up of DRT Schemes
Change regulatory framework
Transport Operating Groups
Invest in ITS, vehicles, training for DRT
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Way Forward

• A responsive, integrated transport system will
  require a more flexible regulatory framework.
• No single transport mode can meet the needs of
  todays 24/7 society. We must find a mechanism
  to link all service providers to the known
  demand.
• Multi modal ticketing is essential to success
• Maximise the use of existing resources reducing
  unnecessary duplication
• No single country can develop the systems
  required to meet global demands. Globalisation
  requires global solutions adapted to meet local
  needs

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Summary

• Partnership working using new technologies can
  deliver an integrated, coordinated public
  transport solution, meeting the ever changing
  needs of the individual, statutory bodies,
  businesses, communities and transport providers
• only
• where there is a will by all stakeholders to
  improve access to opportunity for everyone.
• We are all part of the future of public transport
  and must share a common vision on how this will
  be developed to the benefit of all.

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Contact Details

• Brian Masson
• Projects Manager
• Angus Transport Forum
• Phone/fax [phone]
• atforum_at_btconnect.com
• www.angustransportforum.org
• www.mascaraproject.com