Nokia Enabling People to Shape Their Own Mobile World

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Nokia - Enabling People to Shape Their Own
Mobile World

• We will continue to create, enhance and
  implement the technologies that bring people
  together through
• Pioneering work in Research Development
• Deep understanding of customer needs
• Creating a wide and diversified range of
  products
• Supporting service evolution to bring new
  opportunities

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Nokia Mobile Phones Strategic Intent

• Enrich people's lives by
• branded mobility solutions

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Nokia Mobile Phones Facts
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Nokia Mobile Phones Key Facts

• World's largest manufacturer of mobile phones
  since 1998
• Global market share in 2001 37
• Products for all customer segments and mobile
  standards worldwide
• Sales volume 140 million units in 2001 (total
  market volume 380 million units)
• Net sales EUR 23,158 million in 2001
• Approximately 26,500 employees

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Net Sales 2001
Nokia Mobile Phones net sales by region
Nokia net salesby business group
NVO 2
NET 24
Americas 35
Europe Africa46
NMP74
Asia Pacific18
Nokia net sales EUR 31,191 million - of this,
Nokia Mobile Phones share EUR 23,158 million
1 EUR 0.9026 USD (December 31, 2001)
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Nokia Mobile Phones Worldwide

• Balanced global presence
• Products sold in more than 130 markets

Europe
Asia-Pacific
Americas
Sales offices
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Nokia Mobile Phones in Europe

• The world's 1 mobile phone market in terms of
  penetration and value added services
• Factories inSalo, FinlandBochum,
  GermanyKomárom, Hungary
• Product creation sitesCopenhagen,
  DenmarkEspoo, Oulu, Tampere, Salo and
  Jyväskylä, FinlandBochum and Ulm,
  GermanySouthwood, UK

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Nokia Mobile Phones in the Americas

• FactoriesFort Worth, Texas, US Reynosa,
  MexicoManaus, Brazil
• Product creation sitesVancouver, Canada
  Boston, MAIrving, TX and San Diego, CA, US
• Products for digital GSM, CDMA and TDMA
  standards analog AMPS and NAMPS standards
• Internet driven development

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Nokia Mobile Phones in Asia-Pacific

• Fastest developing region in terms of sales
  volume
• China is the biggest mobile market in the world
• Nokia in leadership position
• A combination of advanced markets and those with
  low penetration and huge potential
• Factories Dongguan and Beijing, China
• Masan, South Korea
• Product creation sites
• Beijing and Hong Kong, China
• Tokyo, Japan Seoul, South Korea
• GSM 900/1800, CDMA (Korea), PDC (Japan)

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A Very Short History of Nokia Mobile Phones
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Nokia Mobile Phones milestonesThe era of the
first generation

• In the early 60's the Finnish military asks Nokia
  and Salora to develop a portable field phone
• In the 70's the first car phones for the Finnish
  ARP network
• 1979 Nokia salora form a joint venture Mobira
• The NMT era
• 1982 First Mobira products Senator and Combi
  portable phones for NMT-450
• 1984 the first handportable mobile phone the
  Mobira Talkman
• 1986 the first Mobira Cityman handportables

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Nokia Mobile Phones milestonesThe era of the
second generation

• 1991 World's first GSM call made in Finland on
  the Nokia 6050 car phone
• 1992 First mobile GSM phone, the Nokia 1011
• 1994 First GSM product family, the Nokia 2100
  series and first digital cellular data products
• 1996 World's first communicator, the Nokia 9000
  Communicator
• 1999 World's first media phone, the Nokia 7110
• 2001 Worlds first Multimedia Messaging phone,
  the Nokia 7650

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CONFIDENTIAL