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Fresh and Branded Meat

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Health & Beauty/GM. Fresh Meat. Branded Meat. Produce. Pharmacy. Not-for-Resale. National Brands ... Must be certified by a USDA accredited 'certifying agent' ... – PowerPoint PPT presentation

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Title: Fresh and Branded Meat


1
Dan Unolt Vice President Meat Purchasing
Fresh and Branded Meat
2
A National Force
3
Programs
  • Frozen
  • Grocery
  • Dairy/Bakery
  • Health Beauty/GM
  • Fresh Meat
  • Branded Meat
  • Produce
  • Pharmacy
  • Not-for-Resale
  • National Brands

Center Store Private Label
Perishables
Other
4
Fresh Meat Program
Beef, Ground Beef, Pork, Lamb, Veal
  • Differentiation through brand specialization
  • Angus, Choice, Select, Natural, etc.
  • Largest Purchaser 11 years running!
  • Major purchaser

5
Fresh Meat
  • A half billion pounds procured annually
  • 1.35 billion in member purchases

300 Truckloads Weekly!
Beef/grinds, pork, lamb, veal
6
Fresh Meat Members
7
Topcos Role with Member
  • Buying, Aggregating, Leveraging Volume
  • Vendor Sourcing
  • Negotiation of Costs / Terms / Arrangements with
    Vendors
  • Brand and New Product Development
  • Quality Assurance
  • Packaging Design / Procurement
  • Order Entry and Service Follow-up

8
Natural Beef Programs
  • Conventional Beef (can be labeled natural)
  • Minimally Processed
  • No added ingredients
  • Withdrawal Attributes
  • No Added Hormones during the 120 day finishing
    period
  • No Antibiotics during the 120 day finishing
    period
  • 100 Vegetarian (corn based) Diet during
    finishing period
  • Humane Handling
  • Never Ever Attributes
  • No Added Hormones ever
  • No Antibiotics ever
  • 100 Vegetarian Diet (corn finished)
  • Humane Handling

9
Organic Beef
  • Must be certified by a USDA accredited
    certifying agent
  • Organic Attributes and requirements include
  • National organic standards require oversight of
    production and handling systems
  • Livestock must have access to fresh air, water,
    sunshine, grass and pasture, and fed 100
    organic feed.
  • No Added Hormones ever
  • No Antibiotics ever
  • Humane Handling
  • Traceability

10
Vendor Programs
  • National Beef
  • Naturewell
  • NatureSource
  • Tyson Fresh Meats
  • StarRanch
  • Certified Angus Natural Beef
  • Organic Prairie

11
Natural Beef ProgramsCost Comparisons
  • Steak Cut Striploin
  • Commodity Beef 6.00
  • Withdrawal 6.80
  • Never Ever 7.80
  • Organic 13.00

12
Natural Beef ProgramsCost Comparisons
  • Roast Cut Inside Round
  • Commodity Beef 1.45
  • Withdrawal 1.70
  • Never Ever 1.95
  • Organic 5.50

13
Natural Beef ProgramsCost Comparisons
  • Ground Beef 85 Lean
  • Commodity Beef 1.52
  • Withdrawal 1.88
  • Never Ever 2.29
  • Organic 4.30

14
Topco Volume
  • Withdrawal 15,000,000 2.9
  • Never Ever 4,000,000 .8
  • Organic 40,000
  • Total Beef 510,000,000

15
Market Share and Growth Potential
  • Natural Beef Withdrawal / Never Ever 10
  • Organic Beef 1 - 2
  • Grass Fed Beef lt 1

16
Full Circle Meat Programs
  • 28 members and growing
  • 1st full year retail sales volume 20mm
  • 50 new items
  • 65 SKU count and growing

17
Fresh Beef
18
All Natural Fresh Meat
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