PRINT ADS

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PRINT ADS

• Newspapers Magazines

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Target, Target, Target

• Differentiate your customers. Find the group
  thats most profitable. Figure out how to
  develop/advertise/reward this group. Ignore the
  rest. Your ads (and your products) shouldnt
  cater to the masses. Your ads (and products)
  should cater to the customers youd choose if you
  could choose your customers.
• from Purple Cow by Seth Godin

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Newspapers

• Easy and inexpensive buy in for first time
  advertisers
• Small ads can be very effective
• Targets shoppers, many buy the papers mainly for
  the ads
• Target by section, i.e. Food, Sports, Local,
  Television Guide, Zip Code
• Color is expensive, but works

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Anchorage Daily News Rates

• Rates depend on annual commitment to column
  inches
• Open Rate 67.45 Daily
• Friday/Saturday 68.30
• Sunday 80.70
• 50 Annual Contract
• 53.80 54.00 64.75
• Plan Ahead For Best Rates
• Note These are 2004 Rates

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Anchorage Daily News Sizes

• Ads are sold by column inch
• Full page broadsheet is 126
• Each column is 1 13/16
• Two columns are 3 ¾
• 2 Ad means 3 ¾ w x 2d and will cost 134.90
  Mon to Thu 136.60 Fri/Sat 161.40 Sun

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Anchorage Daily News Discounts

• Weekly contractsrun a 3 ad for 50 weeks on a
  weekday for a total annual cost of 2,352.50
• Repeat ad discounts
• 2 times 20 off 2nd Day
• 3 times 25 off 3rd Day
• 4 times 30 off 4th day

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Ad Builds

• Most papers include cost in the price of the ad
  and will build the ad for you
• Cut and paste days are going fastmost want ad in
  computer file formats
• YOU NEED PHOTOGRAPHS
• Dont forget to use Made In Alaska logo

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Other Newspaper Options

• Free Standing Inserts
• Great way to distribute flyers, brochures,
  catalogues, etc.
• ADN costs are from 56.55 per thousand (6 each)
  to 88.75 per thousand (9 each) Less Than
  Postage and no envelope or handing needed.
• Does not include cost of insert

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Magazines

• Very targetedmakes cost per M reached high, but
  you reach your targeted audience
• Monthly, Quarterly, Annual makes a big difference
  as to how many times you must buy an ad
• A single annual ad in Where Alaska Yukon may
  reach more tourist than multiple ads will in a
  monthly

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Magazine Numbers

• Many state magazines have very low distribution
  numbersbut reach the folks you want to
  reachthey may be the best buy
• Print media is required to give you accurate
  numbers as to their distribution and how
  distributedlook at it
• CPM Cost per thousand views or impressions is
  key to all media adsif they reach your targets

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Magazine Prices
Discounts can apply for early pay other
reasons. Extra cost for special placements, i.e.
back cover Both of these are annual publications
one ad will do ya!
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Alaska Magazines

• Alaska Angler Alaska Bar Rag Alaska Business
  Monthly Alaska Contractor Alaska Designs
  Alaska Guide Report Alaska Hispanic Yellow
  Pages Alaska Hunter Alaska Magazine
  Alaska Miners Alaska Pet News Alaska This
  Month and about 75 more

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Magazines

• Ads sold by column inch or page portion like
  newspapers
• Most will do ad builds but may charge for their
  servicesoften better to do it on your own
• Biggest advantage is targetingif you are selling
  fishing flies how about Alaska Angler Magazine!