A Happy Relationship Developing a good relationship with Landlords in your area

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A Happy Relationship Developing a good
relationship with Landlords in your area
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Understanding Landlords

• Type of Landlord
• Its their business
• TRUST
• Deliver what you promise
• Supporting Landlords is essential
• Understand the local market

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What do Landlords want?

• How do Landlords think?
• A tenant that pays the rent
• A tenant that looks after the property
• A tenant that is supported
• Someone to turn to when things go wrong
• Minimising risk

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Types of Landlords

• Portfolio Landlords
• Resident Landlords
• Student Landlords
• Second property Landlords
• The Property Investor
• So, different needs..

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Understanding Letting Agents

• Employed by the Landlord
• Lose Landlord trust, lose the business
• They can sell your scheme but they need to be
  confident in what they are selling
• Promises, promises but they are judged on whether
  they deliver (i.e. you deliver)

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Supporting Landlords Agents

• Developing the relationship
• Landlords Forums
• Business Clubs
• Landlord newsletters
• Landlord Packs
• Financial

Informs keeps them involved in your schemes
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Objectives of a Landlords Forum

• Consultation / Communication with Landlords
• Landlord training / education
• Facilitate improved access to the Private Rented
  Sector
• Gain Landlord feedback on how current services
  performing or new service ideas
• Look at ways to make improvements in current
  services

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Business Club

• Landlord Agent Business Club
• A group of Landlords Agents who meet regularly
  with representatives from (all) internal Housing
  Departments
• Tends to be Landlords with larger portfolios
• Agree a terms of reference for the group
• Choose a Landlord Chairperson
• Minutes should be taken and actions/targets
  agreed
• Useful for ironing out repeat problems

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Business Club

• This group should also be looking to take forward
  the frequency, organisation and running of future
  Landlords Fora
• By working with this group on a regular basis,
  you will start to get a feel for the issues that
  are affecting Landlords and where their needs lie
• Shows a commitment to be accountable
• Feedback to main Forum

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Landlords Magazine

• Landlords Magazine
• Keep Landlords informed with a quarterly magazine
  or Newsletter
• Sell your Services
• Landlords are business people who appreciate a
  professional service
• Full colour glossy (or electronic)
• Think about partnerships with other Organisations
• Articles of interest guest writers
• Off set costs with advertising if possible

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Other Support for Landlords

• Inventory service?
• Tenancy Agreements?
• Landlord Association / Landlord Law membership?
• HB/LHA support work
• Landlord advice line
• Tenant liaison

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Other Support for Landlords

• Tenancy healthchecks
• Lifeskills training for tenants
• Enhanced Housing Options
• Property inspection
• Tenant Referencing

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If things go wrong

• How will you be judged?
• Put yourselves in the Landlords shoes to
  appreciate their point of view (think rent,
  undamaged property, support for tenancy, who can
  I turn to)
• Landlords are business people offer them a
  solution / service that makes business sense
• Legal action by the Landlord can be a long,
  stressful and money losing struggle. Use this to
  your advantage

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Contact Details

• Inside Housing Solutions Ltd
• South Barn, Cowix Farm
• Capel Road
• Rusper
• West Sussex RH12 4PY
• [phone]
• mike_at_insidehousingsolutions.com