Four billion lowincome consumers, a majority of the worlds population, constitute the base of the ec

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• Four billion low-income consumers, a majority of
  the worlds population, constitute the base of
  the economic pyramid (BOP).
• New empirical measures of their aggregate
  purchasing power and their behavior as consumers
  suggest significant opportunities for
  market-based approaches to
• better meet their needs,
• increase their productivity and incomes, and
• empower their entry into the formal economy.

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The Food Market

• The Next 4 Billion Market Size and Business
  Strategy at the Base of the Pyramid
• http//www.wri.org/thenext4billion

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In 17 countries in Africa and Asia, the bottom
three BOP income segments account for more than
50 of measured national food spending.
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The large size of rural food markets underscores
the importance of distribution strategies that
can efficiently reach rural BOP households.
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The ratio of household food spending between the
mid-market segment and the BOP1000 segment is
consistent with the finding that the share of
food in household spending steadily declines as
incomes rise and does so in all income segments.