Know what we know

1
Know what we know
2
What is TAG?

• TAG Strategic is a digital entertainment
  consultancy which provides
• Global Digital Media Consulting
• Guidance with Emerging Technologies
• Expert Deal Sourcing and Implementation
• Executive Corporate Relationships

3
What we do

• We accelerate business development.
• TAG Strategic can source potential clients and
  partners, increase deal flow, expedite the deal
  cycle and provide guidance through complex
  negotiations.

4
What we do

• We deliver solid strategy.
• We provide expert strategy, guidance, market
  intelligence, product ideation and business
  modeling to multinational companies and select
  emerging businesses.

5
What we do

• We bring your ideas to life.
• TAGs expertise carves the most direct path from
  idea to reality, whether the objective is legal
  and rights frameworks, proven go-to-market
  strategies, online and mobile marketing, artist
  development, emerging competitive innovations, or
  industry best practices.

6
How we do it

• Proven Experience
• CEO-level relationships and resources worldwide
• Cross-platform expertise on mobile, online,
  technology, software, devices, and digital and
  physical media
• Industry and media influence and leadership

7
Our services
8
Our clients
9
Case Study Verizon

• Created content and go to market strategy for new
  FIOS home device launched early 09
• Conducted product, target demographic and market
  analysis
• Created content strategy including pricing, terms
  and negotiation strategy and go to market
  strategy with accompanying guidelines and best
  practices manual for company wide distribution
• Provide ongoing execution guidance and
  intelligence

10
Case Study Avvenu

• Late stage, remote media storage and sharing
  start up. Avvenu was seen as infringing from
  content owners perspective.
• Developed positive relationship and negotiated
  content agreements with major labels and major
  indie labels.
• Assisted in development of distribution
  partnerships.
• Successfully supported client through recent
  acquisition by Nokia.

11
Who we are

• Ted Cohen, Managing Partner, is a recognized
  digital authority in media and the former SVP of
  Digital Distribution for EMI Records. He has been
  identified as "part ambassador and part
  evangelist" for the technology and media
  industries and frequently speaks at conferences
  and is quoted in news stories on digital
  entertainment.
• Karen Allen, VP Client Services, was most
  recently GM Americas for the Mobile Entertainment
  Forum where she led the associations industry
  initiatives, oversaw operations and produced the
  trade conference MEFCON. Karen bridged the
  digital and music industries as the RIAAs
  Internet Evangelist, led content acquisition for
  music website Rocktropolis.com and was an artist
  manager.
• Khalid Amin, Managing Director, Europe, joins TAG
  from his senior management position at London
  Calling, which became the fastest growing B2B
  event of its type anywhere in the world. London
  Calling was part of a recent 28 million
  acquisition of Ithaca Business Media by CMPi,
  publishers of Music Week. Khalid is a Law
  graduate from Sussex University.

12
Who we are
Dick Wingate, Head of East Coast Client
Relations, has held senior executive positions in
content development and programming at mobile
media company Nellymoser, digital music
distribution pioneer Liquid Audio and Digital
Transaction Machines, an early provider of
in-store delivery of digital products. He has led
marketing efforts for Arista Records, the AR
department for PolyGram Records, and held
positions in talent acquisition and product
management at Epic Records and Columbia
Records. Faron McKenzie, Director Business
Development, Europe, started MM Promotions and
dance label Funktastique Records after graduating
from college in London. He has led the
sponsorship and sales division for Channel 5 in
London, been the European Label Manager for Deep
Vision Records, and launched Rhythm and Muse
Publishing, Library and Records where he
introduced the concept of audio branding to
include music in the sensory experience of
brands, television shows and games.
13
How can we help you?
Contact TAG to discuss how we can help you meet
your objectives and grow your business. TAG
Strategic Karen Allen, VP Client
Services 310-402-2800 karen_at_tagstrategic.com www.t
agstrategic.com Twitter _at_tagstrategic
Facebook facebook.com/tagstrategic