The Economic and Workforce Development Programs Strategy to Build Californias Competitive Advantage

1
The Economic and Workforce Development Programs
Strategy to Build Californias Competitive
Advantage

• A Presentation to CWA
• Monterey
• September 6, 2006
• By
• Gus Koehler, Ph.D.
• Principal, Time Structures
• Bob Cumming, Initiative Director
• Workplace Learning

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Factors Affecting Californias Competitive
Advantage to Keep and Produce High Paying Jobs

• Global competition and the IT advantage
  Productivity and flexible supply networks
• Technology convergence Integration of new
  materials, advanced manufacturing, services, and
  logistics
• Materials revolution in manufacturing Biotech,
  Nanotechnology/Mechanical Electrical Microscopic
  Systems, etc
• Changing workforce demographics Replacement of
  retiring skilled workforce and responding to the
  new industry needs
• From a 20th Century complicated future to a 21st
  Century complex future Leadership, networking,
  stability and flexibility

Time Structures
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The Core Of Californias Future Competitive
Advantage
Advanced Manufacturing Technologies


Global Logistics Systems
New Materials
Ubiquitous use of IT


Innovative Workforce Skills

Proprietary Technology

Time Structures
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Modern Manufacturing Eras 20th To The 21st
Century
Nano-Bio-Digital Era
THE Digital Era
Diversified Quality Production and Flexible
Specialization
Innovation/Productivity
Lean Production
Fordism and Mass Manufacture
Cumulative Productivity/Innovation Effect on
Competitive Advantage
1920
2010
1960
1970
1980
1990
2000
Each Era is approximate as are the
innovation/productivity slopes.
Source Time Structures
Time Structures
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US Productivity and Innovation Creates and Saves
Jobs
US productivity nearly doubled since the 1950s.
Manufacturing productivity outpaced rest of the
economy since 1977 exceeding US principal
trading partners.
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Information Technology Integration Across
Divisions and Around the World Generates High
Velocity Business Innovation and Productivity
Car Manufacturing/Sales Divisions
Time Structures
Software Programs
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One Million California Good Paying Jobs At Risk
If We Do Nothing
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Biggest Looser, yet our Greatest hope
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Economic and Workforce Development Programs
Initiatives For The 21st Century

• Applied Competitive Technologies Advanced
  manufacturing
• Biotechnology Traditional biotechnology plus
  biomanufacturing, nanobiotechnology, and
  integrated health care
• Workplace Learning Ethnic workforce training in
  high technology such as Nanotechnology/Mechanical
  Electrical Microscopic Systems, and Biotechnology
• Advanced Transportation Technology Alternative
  fuels (hydrogen), advanced road surfaces,
  Intelligent Transportation Systems for land, air,
  and sea and related technologies

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Nanotechnology Changes Everything
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Nanotech Related Employment 226,800 California
Jobs by 2015
Source Adolfo Nemirovsky (2005). nanoEducation
and Training Forum http//nanosense.org/documents/
nanoed05/presentations/NanoCareersAdolfo.ppt1
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New Jobs or Retraining In Every Sector
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Intelligent Transportation Systems Speed Traffic

Source California Department of Transportation,
Intelligent Transportation Systems Deployment
Initiatives, 2000. p. 8.
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The Evolving 21st Century Biotech Industry
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Jobs In Biotechnology Will Grow
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High Paying Job Growth Will Be In New Sectors

Source Time Structures
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Technical And Professional Workforce Is Aging
50
Source US Census Bureau
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Training A Growth Industry

• The demand for highly educated workers
  combined with the loss of the retiring
  highly-educated worker is equal to more than 3
  million new workers equal to the populations of
  the cities of San Diego, San Jose and San
  Francisco combined.

Campaign for College Opportunity.
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Hispanic-Latino Workforce Will Dominate by 2010
Time Structures
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Hispanics and Latinos Are Ready To Be Trained For
High Tech Jobs
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Hispanic and Latino High School Science
Performance
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Significant Number of Hispanic and Latino
Students Scoring Basic to Advanced in Science
Source Time Structures based on California STAR,
2006.
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Cluck, Cluck!
Business
Policy
Workers
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Cross Generations Work Groups Present Training
Problems

• Veterans (mentors) 1920 to 1942
• Baby Boomers (older worker pioneers) 1943 to
  1965
• Gen Xers (Cautious, Self-Reliant Skeptics) 1966
  to 1979
• College degrees in 2010 16 mill Chinese vs. 14
  mill US. And 41 female
• Net Generation (Eager to innovate and change the
  world) 1980 to 1995
• Expect good wages
• Nationalistic (Latinos are family oriented too)
• High tech skills (digital divide?)
• Expect multiple Jobs and careers
• Want balanced work-private life
• Boomers arent role models
• Gender equality

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The Ready, Proven Delivery System in California
Strategic Initiatives
Advanced Trans.
Health
Environmental
Workplace Lng.
Multimedia
Contract Ed.
Small Business Dev.
Biotechnology
International Trade
Advanced Mfg.
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The Ready, Proven Delivery System in California
MISSION
The mission of the Economic and Workforce
Development Program is to advance California's
economic growth and global competitiveness
through quality education and services.

• Ten Initiatives, 100 centers short-term grants

• Benefits many stakeholders

• The only remaining statewide economic development
  network and small business development support

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The Ready, Proven Delivery System in California
The California Community Colleges Economic and
Workforce Development Program

• delivers services directly to businesses

• provides basic skills and high-tech training for
  incumbent workers

• addresses regional economies through strategic
  initiative areas and regional delivery

• provides seed money to develop services

• prepares students for careers

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The Ready, Proven Delivery System in California
Workplace Learning Resource Centers
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20th vs. 21st Century Entry Level Workplace
Literacy Skills

• General literacy vs. Science literacy
• Arithmetic literacy vs. Math literacy
• No computer literacy vs. Advanced computer
  literacy
• Basic shop equipment vs. Scientific laboratory
  equipment
• Conversational English vs. Specialized
  technical English
• Follow instructions vs. Innovation and problem
  solving
• No writing and analysis vs. Technical report
  preparation and interpretation
• Individual job responsibility vs. Capacity to
  form and innovate in mixed groups
• One-time learning of advanced competencies vs.
  Life-long learning of different advanced
  competencies

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Industry Driven, Community and Science Based
Advanced Technology Training Program
(Nanotechnology Example)
Culturally Appropriate Mentors Local and
International Recruitment, internships, Scholarshi
ps for foreign mentors
Regional Cluster Employment
Curriculum Development CC Foothill, Private,
public, NGO Models and Experts

• Regional WpLrn Center
• Appropriate training curriculum
• Development for regions sectors
• Right technology
• Consistent with student
• cultural and other needs
• Integrated with advanced
• Manufacturing requirements

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Faculty and Training Methods Must Evolve

• Velocity of change demands
• Worker centered language, math and other
  life-long learning skill development tied to
  networked career ladders
• Up to date, relevant science and technology
  basics
• Focused and rapidly changing research and
  business community specialized training
• Familiarity with new technology tools
• Workers and employers want 24/7 training
• Training at workplace, in neighborhood, on web,
  CDs, Ipod, etc
• Mentors, and industry experienced faculty
• Competitors are doing this they are beginning to
  eat our lunch

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Community Colleges Must Continue To Be A Dynamic
Network Linked With EWDP Centers Across the State
EWDP Advanced Tech. Resources
TEN INITIATIVE LEADERSHIP Hubs
Shared Basic Curriculum
115 College Advanced Technology Centers or Nods
Surveys, Networks, etc
Pharmaceuticals
Mix and Match Services
115 College Advanced Technology Centers or Nods
Local Industry Cluster
Surveys, Networks, etc
Alternative Fuels Cluster
Local Industry Cluster
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Economic and Workforce Development Challenges

• LEADERSHIP must anticipate and respond quickly
  to
• Identify emerging technologies
• Identify and launch new funding
• Anticipate and support changing business
  requirements
• Actively link mentors to students in grades 9-12
• Continuously train workers to networked career
  ladders
• Resource EWDP HUBS and College Center Specialized
  Training NODES must be fully NETWORKED and
  flexible to
• Shift quickly in response to emerging
  technologies, new training, and business
  functions
• Act as a network to mobilize resources to meet
  technology, business and workforce needs anywhere
  in the state
• Create and mobilize flexible regional and state
  resources to support Center programs in a range
  of technologies

Time Structures