Where there is a will, there is an effect

1
Where there is a will, there is an effect

• The effectiveness of mobility management in the
  Netherlands
• Friso Metz, KPVV Knowledge Platform Traffic and
  Transport
• Marco Martens, ECORYS
• Henk Pauwels, AVV Transport Research Centre
• ECOMM 2005 Parma

2
Aim and perspective

• The context of mobility management in the
  Netherlands
• The study effectiveness of mobility management
  (KPVV/ECORYS)
• Lessons for broader implementation

3
MM in decentralised policy context Vision on
(Urban) Transport

• Door-to-door approach improve reliability
• Area-wise approach optimise network utilization
  and location/site access
• Involve all relevant partners (govt, operators,
  private, NGOs) foster co-operation
  (public-public, public-private)
• Do not focus on responsibilities/jurisdictions,
  but on the problem and how to tackle it
• Realistic, step-by-step, no grand designs
• Shift problem ownership towards mobility
  generators
• More mandatoryeffort required from responsible
  private actors (e.g. employers)
• Extra driver Clean Air Directive

4
MM in current NL national policy New élan

• In national strategic Mobility Policy Document
  2005-2020
• MM required to be essential component of
  transport plans of provinces, regions and
  municipalities
• MM options to be taken into account when
  considering motorway capacity expansion
• MM plan required for building and environmental
  permit for business operations - (to be
  enforced by municipal authorities)
• MM-plan required when organising big events-
  (to be enforced by municipal authorities)

5
Aim for KPVV/Ecorys study

• Make the results of mobility management
  accessible for further policies
• find hard facts about effectiveness
• special emphasis on area/site access oriented
  projects
• Results of what exactly? Elements for
  sharpening the definition of MM
• a vision? an approach? a bunch of measures? a
  managerial concept?
• demand oriented mobility policies bottom-up
• process oriented co-operation, covenants

6
Examples of found results (1)

• Amsterdam Southeast area development (business
  parks, shopping malls, Arena stadium)
  incorporating MM-package in plans helped to meet
  environmental requirements and helps keeping
  the area accessible recently successful
  employee travel package during major motorway
  overhaul
• Rotterdam Marathon and Cultural Capital MM
  resulted in doubling of PT patronage and an
  accessible city centre
• Companies in business park Oosteind (Papendrecht)
  agreed to implement a package to achieve 30 less
  traffic during necessary major reconstruction
  (linked to dike renovation)

7
Examples of found results (2)

• Gelre Hospital Apeldoorn reduction of necessary
  parking capacity (a.o. through revised working
  processes!), allowing expansion of hospital
  within existing perimeter
• Renovation of an old business park in Soest
  perceived shortage of parking space tackled
  through better distribution contributing to
  actractiveness
• Extra companies benefit from employee travel
  plans through lower parking costs, improved
  productivity and health of employees (cycling
  facilities!), attractiveness on labour market
  results from other research

8
Findings on case effectiveness

• Impacts and effectiveness are hardly an issue
  (only a few hard results documented)
• If impacts are mentioned they lie on fields wide
  apart accessibility, solved parking problems,
  liveability, etc. ..
• There is no such thing as a standard approach
• There was always a strong incentive/immediate
  cause (preliminary problem perception)
• Perceived success (effectiveness?) was linked
  to these incentives/causes

9
A wide range of results, linked to a clear cause
10
Findings on case approaches

• No clear ambition integration in major themes is
  an exception
• No discussions on means and ends what are we
  doing it for?
• No pressure on results or projects
• Often lacking in-depth problem analysis
• Every local government (agency) is going its own
  way

11
Lessons (1) what kind of projects are effective?

• Tailored to the real problems and aiming at
  win-win situations
• Strictly managed towards a desired result (as a
  project )
• Logically embedded in procedures or other
  relevant processes (no independent measures)
• Clear causes, requiring clearly defined ambitions

12
Lessons (2) No effects without willingness!

• Mobility management should be treated as mobility
  management gtgtgtgt (projects with clear targets,
  evaluations, contracts)
• Mobility management (in area wise approaches)
  needs strong local politicians
• gtgtgtgt (the market can take care of the demand
  side)
• Success has many faces and/or fathers as many
  as there are incentives/immediate causes/drivers
  (and access is only one of those!) gtgtgtgt so
  does effectiveness

13

• Thank you
• Where there is a will, there is an effect
• English report downloadable from
• www.rws-avv.nl gt english gt products gt passenger
  transport