Martin Luther King Jr.

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Martin Luther King Jr.

• Ive Been to the Mountaintop speech
• Lauren Welsh
• Media Analysis

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Why this artifact?

• Powerful speaker
• Civil Rights activist
• He had a dream

Martin Luther King Jr
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Cluster Method

• Identify the frequency and intensity of terms
• Identify relationships between terms
• Relate relationships to the message of the rhetor
• Why this method?
• I wanted to see which words were used more
  effectively than others as well as which words
  help Dr. King get across his message better to
  his audience

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Residual Message

• Which key words does Dr. King use to convey his
  message and how effective is this for his
  audience

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Some key words

• We, were, well, weve 106
• I, Im, Ive 116
• Me, my- 16
• You, youve, your- 68
• Go 47
• Want 15
• Right, rights, rightful 16
• God 10, Almighty2, Lord 2

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What does all of this mean?

• By using words like we and weve it includes
  himself as a part of the group when he discusses
  the changes that need to be made as well as the
  end to discrimination of African American workers
• Dr. King uses words like go and want as
  action words to show his audience that actions
  speak louder than words and if they are going to
  change this discriminative view on the workers
• By using God, Lord, and Almighty, the
  understanding of the audience is that God is on
  their side as well and will be there standing by
  them through this

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In conclusion

• Dr. Kings careful consideration of his diction
  helps convey his idea of changing the views and
  opinions of the discriminators as well as put
  himself in as a plain folk and taking a stand
  against discrimination

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• Questions
• ?