Using the Social Web to Maximise Access to your Resources: Monitoring the Impact

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Using the Social Web to Maximise Access to your
ResourcesMonitoring the Impact
http//www.ukoln.ac.uk/web-focus/events/workshops/
sca-seo-20090629/

• Brian Kelly
• UKOLN
• University of Bath
• Bath, UK

Acceptable Use Policy Recording of this talk,
taking photos, discussing the content using
email, instant messaging, blogs, SMS, etc. is
permitted providing distractions to others is
minimised.
Email b.kelly_at_ukoln.ac.uk Twitter http//twitter
.com/briankelly/
Blog http//ukwebfocus.wordpress.com/
Resources bookmarked using scaseo' tag
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This work is licensed under a Attribution-NonComme
rcial-ShareAlike 2.0 licence (but note caveat)
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Contents

• Why Monitor and Evaluate?
• Automated Measures
• Qualitative Measures
• The Flaws in Metrics
• Questions and Conclusions

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Why Monitor and Evaluate?

• Why should you monitor?
• To find out what theyre saying
• To inform what you are doing today
• To help in planning for new developments
• Why should you evaluate?
• To be able to identify trends
• To be able to justify the ROI
• To provide evidence to overcome sceptics and
  doubters (internally and externally)

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Institutional Dashboard - iSoton

• The iSoton Web 2.0 dashboard

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Institutional Dashboard - IMA

• The dashboard for the Indianapolis Museum of Art
  (IMA)

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Institutional Dashboard - IMA

• The dashboard for the Indianapolis Museum of Art
  (IMA)

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Build Your Own Dashboard

• Blog post on An information dashboard for your
  library service points (I) - Using email, RSS and
  FriendFeed
• Aaron Tay, Musings about librarianship blog

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My Dashboard Addict-o-Matic
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My Dashboard PeopleBrowsr

• The PeopleBrowsr service

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My Dashboard Tweetdeck

• An example of using Tweetdeck

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My Dashboard Email!

• Twilert
• Email delivery of tweets matching a search string

Could be used by people who wish to use email
rather than new tools
Ive an interest in rapid response to things said
about my work
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Blog Comments Trackbacks

• Post on Facebook Vanity URLs
• Published on Sat 13 Jun 09
• Cited Techcrunch article on how to do this
• Impact
• Referrer link on TechCrunch
• Drive traffic back

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Blog Statistics (Clustr.com)

• Evidence of global impact?

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Administrators View

• Some idle thoughts
• Average of 4 comments / post
• If 1 minute spent reading, this is equivalent to
  120 days. How does this compare to my writing
  effort (20 mins 8 days writing)?

• Why the peaks?
• PDF tool
• Fb post (9 Nov 2007)
• Multiple reasons (IWMW, Fb posts, )

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Individual Posts

• Reasons for popularity of posts
• 1 Interest in Facebook
• Timeliness of posts (Fb pages just launched)
• Promotion on mailing lists
• 2 Timely post on new service
• 3 Topless Swedish model
• 4 Areas of my interest

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Statistics For Individual Posts

• Steady stream of traffic for some posts e.g. on
  Facebook, topless model,

Other posts are mostly read in days after
publication ( may have additional peaks)
But what of implications of RSS statistics, email
delivery, ?
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Distributed Blog Interface

• Get your blog listed in blog directories
• New user communities
• Build on their marketing
• But
• How do the stats work?

On Sunday 13 June, 353 views of Fb post on
MyBlogLog and 187 on UK Web Focus
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Google Reader

• Google Reader (and other popular RSS readers)
  allow full item to be read
• Implications for statistics?

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Email Subscribers

• Some users may prefer to have blog posts
  delivered via email
• Note youll not see them via blog Web statistics

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Technorati Ranking

• Technorati provide details for
• Blog authority (nos. of blogs which link to yours
  in 6 month period)
• Blog ranking
• But service seems flaky
• Was useful in spotting trends and comparing with
  ones peers

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Lies, Dammed Lies Blog Statistics

• Blog statistics flawed?
• Still need evidence?
• How about
• A survey
• Evidence of awards
• Analysis of comments

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Recording Evidence

• What I do?
• Monitor incoming links, comments, etc. for
  evidence of impact
• Bookmark online resources on del.icio.us
• Make use of evaluation forms
• Record relevant email messages
• Record information of UKOLNs Impact database

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Questions