Using the Social Web to Maximise Access to your Resources: Workshop Introduction

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Using the Social Web to Maximise Access to your
ResourcesWorkshop Introduction
http//www.ukoln.ac.uk/web-focus/events/workshops/
sca-seo-20090629/

• Brian Kelly
• UKOLN
• University of Bath
• Bath, UK

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permitted providing distractions to others is
minimised.
Email b.kelly_at_ukoln.ac.uk Twitter http//twitter
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Blog http//ukwebfocus.wordpress.com/
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About Me
Introduction

• Brian Kelly
• National Web adviser to UK Universities and
  cultural heritage organisations
• Based at UKOLN, a national centre of expertise in
  digital information management and located at the
  University of Bath
• Involved in Web since January 1993
• Information World Reviews Information
  Professional of the Year (2007-8)
• Over 300 presentations given since 1997
• Current area of interest include Web 2.0, Web
  standards and Web accessibility

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Using Tools I Talk About
Introduction

• Use of Web 2.0 technologies approaches
• RSS feeds for structured information
• Geo-location data
• Exploitation of 3rd party services
• Openness of resources
• Risk assessment / management approaches

Talks given in 2008 covered Web 2.0,
accessibility standards.
Note also use of blogs, video blogs, YouTube,
Twitter,
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About This Session

• Aims of the session
• To describe how various Social Web services can
  help to maximise access to institutional
  resources.
• To discuss ways in which such services can be
  used to support your particular areas of
  interest.
• To address the ethical issues related to use of
  the Social Web.
• To help you to develop plans for making use of
  the Social Web to support your institutional
  aims.

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About You
E

• In small groups
• Describe how you think the Social Web can help
  you
• Summary any experiences of successful use of the
  Social Web in a professional context
• Make a note of any concerns you may have

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Revisiting SEO
Web sites
Google(Live Search Bing, )
Databases
Real world

• Summary of key approaches
• Apply various techniques to Web resources to make
  resources easier to find in Google,
• Resources may include organisational Web suites,
  third party Web sites, databases,
• Resources may also include real world objects and
  ideas (i.e. your museum, your research ideas, )
• Based on understanding of importance of Google to
  end users

Directories
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Beyond SEO
Web sites
Social Services(Facebook, Slideshare, Twitter,
)
Databases
Real world

• Summary of key approaches
• Make use of social networking services which
  people may use of discuss your services
• Services may include Facebook, MySpace,
  Slideshare, Twitter,
• No need to touch your Web sites (so useful if you
  cant!)
• Based on understanding of popularity of SNs and
  peoples interests in chatting and sharing

Directories
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Opportunities Challenges
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Its About The Individual!

• Focus of the Social Web is the individual.
  Challenges posed
• Its my space
• Sustainability
• Privacy
• Editorial control
• Branding

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i-content i before eespecially before c

• Blog post by Nicole Harris, JISC
• JISC has a lesson to learn from Apples success
  in putting individual first
• We do lots of great stuff with content But
  what about the real user-generated content? What
  about the i-content?
• i-content is both ephemeral .. And non-ephemeral
  
• It is formal (this is a JISC blog) and informal
  (this is just my thought flow, not an article)

i-content is important. So what about the
i-content which discusses org-content?
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Structure of Session

• Introduction Completed!
• Pimp Up Your Stuff Talk
• How Can I Use Social Web? Exercise
• Monitoring the Impact Talk
• Convincing the Beancounters Exercise
• The Ethical Issues Talk
• Personal Action Plans Exercise
• Questions and Conclusions