Facebook Application Development - PowerPoint PPT Presentation

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Facebook Application Development

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... Account Creation and Login = Real Identities Facebook users are already profiled. ... Users can find their Facebook friends on the site. ... – PowerPoint PPT presentation

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Title: Facebook Application Development


1
Facebook Application Development
  • Jason Banico
  • Presented by Wilson L. Chua

2
Why create a Facebook app?
  • Primary Account Creation and Login Real
    Identities Facebook users are already profiled.
    (No need for more info forms.)
  • DistributionYou have a global audience that you
    can tap on 2.767 M as of Oct 2008
  • Automatic Social Graph Users can find their
    Facebook friends on the site.
  • Facebook Connects ability to Publish content to
    the Facebook News Feed in a social and therefore
    highly relevant way

3
Facebook Application Development
  • Popular Facebook Apps... GAMES!
  • Texas HoldEm Poker
  • Mafia Wars
  • Zombies
  • Embedding Facebook Connect
  • Trazzler

4
www.trazzler.com
5
Trazzler Case Study
  • Stats (February 2009)
  • Monthly Visitors 70,000
  • Total Trazzler Trips 15,098
  • Writers 7455
  • Most prolific writer 286 trips
  • Monthly Active Users14,000 today, climbing fast
  • Page Views Per Visit 14
  • Average Wishlisted Trips 13
  • Demographics 63 Female, 70 between the ags of
    25-44

6
Starting with a Facebook Idea
  • Target your audience. Look for a niche interest
    not currently served by Facebook, such as books,
    stock market or manga.
  • Think viral. Imagine how your initial users
    "infect" their friends with the app.
  • Make it sticky. Offer something fun or useful
    that will engage your users.
  • Keep it simple. Sophisticated apps can turn off
    users with short attention spans.

7
Facebook App Anatomy
  • Applications DirectoryThis is where beautiful
    imagery and concise, descriptive text pay off.
    You need to submit your application to Facebook
    so it can be included in the directory.

8
About Page
  • The About page tells users about your application
    and is accessed from the Facebook Application
    Directory.
  • It should inspire users to interact with your
    application. The About page is a Facebook Page

9
Canvas Page
  • This is the main page of your application on
    Facebook.
  • Application canvas pages appear within the
    Facebook frame and can either be FBML (Facebook's
    version of HTML) or an external Web site
    presented within an iframe

10
Profile Box
  • The profile box is usually the place to show the
    most recently updated information or the most
    recent actions of the user.
  • This information should reflect how the user
    would want to represent their identity through
    your application on their profile

11
Facebook Application Development
  • http//developers.facebook.com
  • Facebook.NET By Nikhil Kothari, author of
    Developing Microsoft ASP.NET Server Controls and
    Components
  • Facebook Developer Toolkit Developed by
    Clarity Consulting and endorsed heavily by
    Microsoft integrates very well with Visual
    Studio Express.
  • Visual Studio Starter Kit for Facebook By
    Steve Trefethen
  • Facebook API Client Library for VB.NET By Jay
    Lagorio this is earliest implementation of the
    API that I had come across.

12
Facebook Application Development
  • Jason Banico, (insert contact details here)
  • Wilson Chua, wilson_at_bitstop.phBitstop Network
    Serviceswww.bnshosting.net
  • Also Learn how Microsoft Live.com was usedVisit
    http//maps.futuregen.sg
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