How to Market, Sell and Deliver Products to Airlines

1

• How to Market, Sell and Deliver Products to
  Airlines
• Flying out of the United States
• Denise Poole, CEO

2

• Introduction of AMI Inflight
• Who we are
• What we do

3

• History of AMI
• 16 year old company
• Founded by Thierry Leduc
• How we began in the industry
• How and why we grew
• Growth of Sales
• Merger with A La Carte Marketing Inc.

4

• AMI Holdings
• AMI Inflight
• AMI Wines
• AMI Duty Free
• AMI Brands
• Rolls of each division

5

• AMI Sales Team
• Dan Day
• Ken Samara
• Carrie Erlewine

6

• Sales Process
• Details of how the sales process works
• RFP, RFQ, online bids
• Shortlist by price
• Samples sent for review
• Product chosen

7

• Explanation of Supply Chain
• Product is chosen
• Specification sheet completed
• Product is sold and shipped to a distributor
• Product is ordered by a caterer
• Product is shipping to caterer
• Caterer bills airline for product and handling
  services

8

• Advantages of selling products to an airline
• Large market exposure
• Large one time sale
• Product may stay on an airline for an extended
  period of time

9

• Disadvantages of selling products to an airline
• Product can be discontinued on short notice
• Film commitments
• 30 to 45 days required for price increase
• Quick start-up sometimes required
• Product quality is always being evaluated

10

• Value of a Broker
• Understanding of the Airline Supply Chain
• Relationships with all airline customers
• Direct access to the decision maker

11

• Present state of Airline Food Service
• Future state of Airline Food Service