Image and ethos

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Image and ethos
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Brand image

• Is created by using is a name, logo, slogan,
  and/or design scheme associated with a product or
  service or organisation
• A brand is a symbolic embodiment of all the
  information connected to the organisation or
  product and serves to create associations and
  expectations around it.
• A brand often includes a logo, fonts, color
  schemes, symbols, and sound, which may be
  developed to represent implicit values, ideas,
  and even personality.

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What could convey the image of the organisation?

• Logo
• Colour scheme
• Type of font
• Type of presentation

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Logos
STRONG AND SOLID TRADITIONAL FUN FUTURISTIC
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Colour schemes
WARNING STRONG DANGER
ENVIRONMENT RURAL SICKLY
GIRLY
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Fonts

• CELTIC
• TRADITIONAL
• HERITAGE
• BILINGUAL

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LOGO
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Rural Friendly Fun Welcoming
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The logo What image of the organisation does
this convey to you?
What does the Urdd say it conveys? (Info is on
their website)
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• The Urdd triangular badge was created in 1944.
• The colours symbolise that the three elements of
  the Urdd motto.
• Green represents Wales,
• Red represents Fellowman
• White represents Christ.
• Therefore the Urdd motto is I will be faithful to
  Wales, Fellowman and Christ.

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What are the main features of this logo?
Black and white
Straight
Clear
SOLICITORS
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Presentation style

• Clear Font
• Evenly spaced gives
• uncluttered image.
• Clear and easy to read
• style of presentation
• Formal but not officious

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Consistent themes

• The logo appears on all their documents so this
  is a consistent theme
• Black and white is a consistent theme
• Straight lines are a consistent theme
• Clear , uncluttered . Good use of space , evenly
  spaced font easy and clear to read represents
  their brand image of CLARITY

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• Examine the house style of the next two
• organisations
• Recycling
• Panacea
• What image are they trying to project and how do
• they achieve it?

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Compare and Contrast the two recycling
logos. Why are they different?
Green
Word recycle
Unending cycle / circle
Cartoon
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Green environment Recycling logo
sustainability Cartoon imagery unfrightening /
everyone can do it
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Subtle pinks Female all age groups Sophisticate
d font
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Image and ethos WRONG answers
When the colour are dark and sombre and contains
skull and cross bone logos with knifes dripping
with blood