Michael K. Pawlus Vice President, Pricing and Planning Factors that determine where Cruise Lines deploy their Ships

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Michael K. Pawlus Vice President, Pricing and
PlanningFactors that determine where Cruise
Lines deploy their Ships

• 6th Annual Canada/New England Cruise Symposium
• June 3, 2004 Bar Harbor, Maine

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The Canada/New England Cruise Market

• History
• 1985
• 1987
• 1991
• 2001
• The Present
• New Tonnage
• New Products
• The Future

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Itinerary Planning Factors

• Brochure Value
• Shore Excursions
• Soft Adventure
• History and Scenery
• Shopping
• Access and Convenience
• Distance and Location
• Variety

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7-night Itinerary - New York to Montreal

• Day 1 New York City
• Day 2 Boston, Massachusetts
• Day 3 Bar Harbor, Maine
• Day 4 Halifax, Nova Scotia
• Day 5 Sydney, Nova Scotia
• Day 6 At Sea
• Day 7 Quebec
• Day 8 - Montreal

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7-night Itinerary Montreal to New York

• Day 1 Montreal
• Day 2 Quebec
• Day 3 At Sea
• Day 4 Sydney, Nova Scotia
• Day 5 Halifax, Nova Scotia
• Day 6 Bar Harbor, Maine
• Day 7 Boston, Massachusetts
• Day 8 New York City

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9-night Itinerary Montreal to New York

• Day 1 Montreal
• Day 2 Quebec
• Day 3 Cruise Saguenay River
• Day 4 At Sea
• Day 5 Charlottetown, Prince Edward Island
• Day 6 Sydney, Nova Scotia
• Day 7 Halifax, Nova Scotia
• Day 8 Bar Harbor, Maine
• Day 9 Boston, Massachusetts
• Day 10 New York City

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Passenger Demographics

• California 25
• Florida 20
• Texas 15

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Keys to Pricing Success

• Seasonality
• Lead Times
• Discounting
• Upgrades
• Value Added Promotions

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Canada/New England plus Iceland

• Day 1 New York City
• Day 2 Cape Cod Canal
• Day 3 Bar Harbor, Maine
• Day 4 Halifax, Nova Scotia
• Day 5 St Pierre Miquelon
• Day 6 St. Johns, Newfoundland
• Day 7 LAnse-aux-meadows, Newfoundland
• Day 8 At Sea
• Day 9 Narsaq, Greenland
• Day 10 At Sea
• Day 11 Reykjavik, Iceland
• Day 12 Reykjavik, Iceland - disembark

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Canada/New England plus Iceland

• Day 1 Reykjavik, Iceland
• Day 2 At Sea
• Day 3 Qaqortoq, Greenland
• Day 4 Nuuk, Greenland
• Day 5 At Sea
• Day 6 Goose Bay, Labrador
• Day 7 At Sea
• Day 8 Louisbourg, Nova Scotia
• Day 9 At Sea
• Day 10 Boston, Massachusetts
• Day 11 New York City

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Thank You.Michael K. Pawlus Vice President,
Pricing and PlanningRadisson Seven Seas Cruises

• 6th Annual Canada/New England Cruise Symposium
• June 3, 2004 Bar Harbor, Maine