Content Management Case Studies Traditional Media Contends With Convergence and Web 2.0

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Content Management Case StudiesTraditional
Media Contends With Convergence and Web 2.0

• Jennifer Hastings
• Masters Final Project
• Spring 2006

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Todays Plan

• Intro to Content Management
• Project Overview
• KQED, Salon, CNET
• Future Work

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Content Management

• Definitions
• Content?
• Content Management?
• Four Perspectives
• Business (Strategy)
• Project Management (Tactical)
• Usability
• Technical

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Content Management 2.0?

• CM 1.0 WCM, CMS, article management
• CM 2.0 ECM, open source, ecology of applications

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Project Overview

• The Case Method
• Selected Companies
• KQED, Salon, CNET
• Topics
• Current content management and workflow methods
• Functional, usability, and technical aspects of
  CM system
• Drivers for replacing the current system or
  process
• Goals and requirements for the new system

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Case Study Salon
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Salons MPS
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Case Study KQED
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(No Transcript)
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Case Study CNET
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CNETs Beagle
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Key Concerns

• How to
• keep a fresh perspective on what content (i.e.,
  the product) is
• buy or buildand customizea CM solution
• plan for and ensure the success of a large CM
  project
• build in flexibility to accommodate future
  unknowns
• measure success and return on investment of a CM
  solution
• And, in KQEDs case, how to
• restructure organization and processes to support
  new vision

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Future Work

• More Case Studies
• Best Practices and Techniques
• Refine Course Plan
• Evaluation