Relationship Between Integrated Marketing Communication And Brand And Market Orientation PowerPoint PPT Presentations

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Title: WHAT INTERNATIONAL MARKETING IS: Author: lindgren Last modified by: Thomson Learning Created Date: 7/25/2002 3:13:39 PM Document presentation format

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MARKETING MANAGEMENT 1 Defining Marketing for the 21st Century MARKETING MANAGEMENT In this chapter we will address the following questions: What is the new economy like?

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