The Elements of Design Color Theory

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The Elements of Design Color Theory
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• elements of design
• the building blocks used to create a work of
  art.

- Color - Line - Shape - Direction -
Size - Texture - Value
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• principles of design
• They are what we do to the elements of design.
• How we apply the POD determines the success of
  work of art.

- Balance - Alignment - Repetition - Contrast
or Scale, Proportion - Dominance or Emphasis -
Proximity or Unity, Harmony
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Element of Design

• Color Theory

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The Color Wheel

• Primary Colors -
• Red, Yellow, Blue
• Secondary Colors -
• Green, Orange Violet
• Tertiary Colors -
• ex. Blue Violet, Red Orange
• Complimentary Colors -
• Opposite Colors on wheel

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Colors / Human Emotions

• What are some descriptive words that are
  associated with color?

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Red

• Intensity
• Anger/Rage
• Passion
• Revolution
• Other Associations -
• Love

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Orange

• Playfulness
• Gaudiness
• Flamboyance
• Other Associations -
• Aggression

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Yellow

• Joy
• Happiness
• Optimism
• Hope
• Other Associations -
• Caution
• Weakness

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Green

• Vitality
• Energy
• Earthy
• Wealth
• Other Associations -
• Envy

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Blue

• Tranquility
• Calmness
• Peaceful
• Other Associations -
• Sadness
• Isolation

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Violet

• Royalty
• Luxury
• Ceremony
• Other Associations -
• Wisdom

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White

• Purity
• Innocence
• Peace
• Other Associations -
• Elegance
• Cleanliness

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Black - the absence of color

• Mystery
• Death
• Fear
• Other Associations -
• Sophistication

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