05 Surefire Tips To Choose The Right Brand Color Palette

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05 Surefire Tips To Choose The Right Brand Color
Palette

• LOGO ORBIT

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Tips To Choose The Right Brand Color Palette

• Initiating a startup is easy but to build a brand
  identity is a tough job that requires you to
  master the art of branding from the core. Various
  aspects need to be taken in consideration in
  branding your startup. However, colors alone are
  responsible to ensure a remarkable brand
  identity. Whether you are in the process of
  designing website for your brand or creating a
  logo that will reflect your visual
  differentiation.
• You need to choose the right color palette that
  will make your brand look aesthetic. Getting an
  edge in the saturated market is quite a challenge
  that you can overcome. If you know how to make
  your brand stand out. You can even consult brand
  strategist to help you get ideas on the color
  combination your brand must reflect. To get the
  professional logo design services or complete
  brand design and development solutions you can
  hire a graphic design agency.

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Understand Brand Colors Meaning

• Your brand success depends on several factors out
  of which colors makes the most visible
  difference. It is all about choosing colors that
  evokes the right emotions. Thereby, understanding
  brand colors and the perception it creates in
  your audience mind is essential. There are
  different colors having different meanings. For
  example, red color is used in branding to grab
  instant attention as it gives the sense of
  passion, excitement, urgency.
• Likewise, yellow color is used to reflect
  optimism, happiness and freshness. You need to
  study the colors along with its meaning first to
  portray your brand perception. Be it designing
  your website or the logo for your brand you first
  need to decide on the colors based on the meaning
  it conveys.

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Know The Color Combinations

• There are some brands that have gained global
  recognition. If I take their brand name, you will
  instantly remember the color combinations they
  have used. For example, if I say Starbucks, the
  white and green colors come in mind. That is how
  color affects humans ability to relate
  psychologically with brand. You need to know
  which colors together will make your brand look
  appealing.
• There are some blend of colors for example red
  and yellow, pink and purple, black and red that
  makes the most amazing color duo. Use different
  color set to examine the one which works best for
  your brand and use it accordingly. With right
  color sets, you can also create visually
  appealing graphics.

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Creating A Brand Color Palette

• Once you know the color combinations it is now
  time to think about how to get started with
  creation of brand color palette. The first step
  is to know the color set you will be working on
  and then check that specific color in the color
  wheel combinations. You need to check the other
  complimentary colors that will work best with
  your primary color. Moreover, you have to look
  for monochromatic and triadic colors to create
  the best hue. Know that you have to consider each
  aspect of color theory to come up with a brand
  color that make your audience feel pleasant. You
  need to create a color palette that makes your
  brand gain competitive edge in the market.

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How To Choose Brand Colors

• Selecting the brand colors is one daunting task
  that even branding experts find it challenging.
  However, there are some tips that can make the
  process easier. Before you choose the brand color
  first recognize your key brand focus that you
  aspire to accomplish. The branding goals you have
  set and what message you want your target
  audience to get.
• Further, you need to think how the color
  psychologically relate with your brand. If you
  are good in understanding color psychology you
  will be able to trigger the right emotions.
  Moreover, look what your competitors are doing.
  It will help you understand how other brands are
  making waves through utilizing unique color
  combinations.

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Brand Color Palette Examples

• There are some top-tier color palettes that will
  help you convey your brand message easily to your
  audience. To create the best color combination,
  you need to work on the colors that are tested
  psychologically to entice audience attention. You
  can use monochromatic, complementary, analogous,
  triadic color combinations based on what works
  best for your industry.
• A good color palette will make your brand image
  stronger while a poor color palette will ruin
  your brand image. Therefore, before you decide on
  the colors, you need to understand your audience
  psyche first and ensure to use it maximize your
  brand presence.

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Conclusion

• If you keep the above-mentioned elements while
  deciding on the brand color palette you will be
  able to create a strong brand presence. However,
  color is one part that makes your brand look
  awe-inspiring. There are other branding aspects
  too but if you focus on these key elements you
  will be guaranteed to have a solid brand image.
  Make sure you do your best research before you
  start selecting the color palette for your brand.