Image, experience and consumption A typology of food tourism strategies as means to renew destination development paths

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Image, experience and consumptionA typology of
food tourism strategiesas means to renew
destination development paths
1. Typologies of food tourism 2.
Reconceptualising food tourism 3. Food tourism
Strategies and development paths
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REVIEWING FOOD TOURISM STRATEGIES

• Tempting development prospects
• food increase attraction/brand of destination
  (Richards 2002, Presenza Del Chiappa 2013)
• boost local food production, rural
  diversification (Hjalager 2002, Hall et al. 2003,
  Everett Slocum 2013)
• cultural sustainability, heritage and regional
  identity (Long 2004, Sims 2009, Telfer
  Hashimoto 2013)
• environmental sustainability (Hall Gössling
  2013)
• Aims and methods
• Bringing together
• review of literature on food tourism
• inspiration from institutionalist policy analysis
  and evolutionary economic geography
• In order to
• propose typogy of food tourism strategies
• interpret strategies from perspective of path
  creation/plasticity

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Food tourism typologiesACTORS, RESOURCES,
GOVERNANCE?

• Consumption
• more/less important (ex Hall et al. 2003, Boyne
  et al. 2003, ..)
• different food qualities in focus (ex Richards
  2002, Long 2004, .)

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Food tourism typologiesACTORS, RESOURCES,
GOVERNANCE?

• Consumption
• more/less important (ex Hall et al. 2003, Boyne
  et al. 2003, .. (?))
• different food qualities in focus (ex Richards
  2002, Long 2004, . (?))

• Production
• Supply chain structures (ex Hall et al. 2003,
  Bessiere 2013 (?))
• Different types of value added (Hjalager 2002)
• Volume, quality, services, knowledge

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Food tourism typologiesACTORS, RESOURCES,
GOVERNANCE?

• Consumption
• more/less important (ex Hall et al. 2003, Boyne
  et al. 2003, .. (?))
• different food qualities in focus (ex Richards
  2002, Long 2004, . (?))

• Production
• Supply chain structures (ex Hall et al. 2003, .
  (?))
• Different types of value added (Hjalager 2002)
• Volume, quality, services, knowledge

• Resources
• Facilities, activities, events, organisations
  (ex Ignatov Smith 2008, Smith Xiao 2008,
  Everett Slocum 2013)

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Food tourism typologiesACTORS, RESOURCES,
GOVERNANCE?

• Consumption
• more/less important (ex Hall et al. 2003, Boyne
  et al. 2003, .. (?))
• different food qualities in focus (ex Richards
  2002, Long 2004, . (?))

• Production
• Supply chain structures (ex Hall et al. 2003, .
  (?))
• Different types of value added (Hjalager 2002)
• Volume, quality, services, knowledge

• Resources
• Facilities, activities, events, organisations
  (ex Ignatov Smith 2008, Smith Xiao 2008,
  Everett Slocum 2013)

• Governance
• Cross-sectoral integration (Bessiere 2013)
• Absent (linked with industrial gastro-tourism)
• Emerging (linked with artisanal gastro-tourism)
• Established (linked with entrepreneurial
  gastro-tourism)

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ReconceptualisingFOOD TOURISM STRATEGIES

• Conceptualising regional development strategies
  (Halkier 2006)
• Strategies as a combination of aims, targets and
  instruments
• Qualitative versus quantative change
• Targets by sector/size/market
• (Instruments as change-oriented use of public
  resources)

Food tourism strategies Food tourism strategies Primary target of change Primary target of change
Food tourism strategies Food tourism strategies Food Tourism
Type of change aims Qualitative Innovation Experience
Type of change aims Quantitative Localise consumption Image
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Food tourism strategiesEVOLUTIONARY PERSPECTIVES

• Importance of regional/destination context
• Modification of existing development path
  (plasticity)
• Creation of new development path
• Distinction between more/less combinatorial
  strategies
• Choice and implication of strategies depending on
• Actor configurations, private and public
• Food tourism resources
• Future research
• Explore links between strategies, resources and
  paths through comparative studies (extended
  literature review, field work)
• Develop comprehensive analytical framework
  accounting for strategies and practices from
  evolutionary perspective

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Reconceptualising food tourismPRACTICES
Food tourism practices Food tourism practices Primary attraction Primary attraction
Food tourism practices Food tourism practices Eat Enjoy
Social setting Commercial Dine Festival
Social setting Private Cook Fish/hunt