Albert Bandura and Observational Learning What things did you have to watch/observe in order to learn?

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Albert Bandura and Observational LearningWhat
things did you have to watch/observe in order to
learn?

• Module 17
• Observational Learning

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Observational Learning

• Learning by observing and watching others (the
  model)
• Model
• In observational learning, the person whose
  behavior the subject watches and imitates
• Modeling
• The process of observing and imitating a specific
  behavior

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Albert Bandura (1925- )

• American psychologist who has done major studies
  in observational learning
• Studies the consequences a model has on subjects
• Bobo Doll experiments

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The Bobo Doll Experiments

• Child is playing in a room when an adult in the
  room begins a series of violent behaviorsto a
  Bobo Doll.
• While beating Bobo, the adult would shout things
  like, sock him in the noseHit him downkick
  him.
• Next kids went to a play room with lots of toys.

• When kid was happily playing the researcher would
  make them stop b/c cool toys were for other kids
• Frustrated child not taken to another room with
  few toys including Bobo.
• How do you think the child behaved towards Bobo?
• Child shown aggressive behavior earlier mimicked
  exact behavior.

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Bobo Doll Experiment
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Testing Vicarious Learning

• What are the effects of consequences delivered to
  the modelwould it effect the observer???
• Vicarious learning
• Learning by seeing the consequence of anothers
  behavior
• Bandura made a film of adult beating Bobo to show
  children were three endings researchers could
  chose from
• 1. Adult model is praised.
• 2. Adult model is punished.
• 3. The model receives neither a reward or
  punishment.
• How will these children's behavior differ?

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Results

• After viewing the video, each group of children
  spent time with the Bobo doll.
• Group 1 behaved most aggressively in the play
  room.
• Group 2 behaved least aggressively.
• Has Vicarious learning taken place?
• http//video.google.ca/videoplay?docid73412185595
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  m10so0typesearchplindex0

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Modeling Requirements

• Bandura suggests four requirements for effective
  modeling to occur
• Attention
• Retention
• Ability to reproduce the behavior
• Motivation

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Observational Learning in Everyday Life

• Module 17 Observational Learning

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Anti-social/Pro-social Behavior

• Anti-social behavior - negative, destructive
  unhelpful behavior
• Pro-social behavior positive, constructive,
  helpful behavior
• Both types of behavior can be modeled
  effectively.
• What do we call models of pro-social behavior?
• Examples of celebrities who are in between?

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Observational Learning of Violence From the
MediaCan you think of any violent shows or
video games you have played/seen?Could
observational learning take place?Could
vicarious learning take place?

• Module 17 Observational Learning