A Strategic Approach towards Corporate Social Responsibility for Business Sustenance

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A Strategic Approach towards Corporate Social
Responsibility for Business Sustenance
A Study

• Paper presentation at
• 2nd International Conference on Corporate
  GovernanceHyderabad, Andhra Pradesh, India9
  December, 2010

CS Suryanarayana SV, Practising Company
Secretary, Hyderabad, India cs_at_suryanarayana.com
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Give Back To The Society

• CSR Changing concept
• From Charitable activities To business interest
• Generate value Long term sustainability
• Positive contribution Society Business

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We understand CSR..

• Ethical behavior of Corporations towards Society
• CSR decisions demand new skills
• Doing social good becoming Business necessity
• Corporates realising what is good for workers
• Protecting Environment - Good for Business

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Essentials for CSR

• To build Identity Reward
• Viable Business
• Legal and Regulatory compliances
• Meet expectations of Industry Community

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Bring-in CSR

• Corporate Disclosure requirements
• Increased customer interest
• Investors looking for ethical practices
• Competitive HR practices
• Government initiatives

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A Strategic Approach towards Corporate Social
Responsibility for Business Sustenance
A Study

• Paper presentation at
• 2nd International Conference on Corporate
  GovernanceHyderabad, Andhra Pradesh, India9
  December, 2010

Srinivas RRS, Research Scholar, Dept.of Business
Management, Osmania University Hyderabad, India
rrs_at_aol.in
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Strategic CSR
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Strategy 1 Win-Win

• Doing Well by Doing Good
• Socially Responsible Investors gt long-term
  investors
• Monitor management

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Strategy 2 Delegated philanthropy

• Company works as channel for expression of
  Social Responsibility
• Encourage Stakeholders
• Motivate Employees

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Strategy 3 Corporate philanthropy

• Management Initiated Approach
• Company Board Executives role.
• Bottom-line concerns

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Integrated Strategic approach
1
3
2
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Challenges for CSR

• Data Collection
• Methodology to rate performance
• Dissemination of CSR strategies
• Contradictory approach

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• Live Link
• http//survey.constantcontact.com/survey/a07e2zrj9
  a2gcsv9dgd/start
• Open since 1st August 2010 till date
• Selected Respondents 130

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People engaged with CSR
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Rationale of CSR
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General Opinion Resources on CSR
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CSR Should not be made as Competitive
Differentiator
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Awareness of CSR guidelines
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Consumer Support to CSR driven Corporations
Average Score is 2.5 out of 3.0
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Association of NGOs for CSR
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Obstacles for CSR
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In Conclusion

• The adoption of a more long-term perspective.
• The delegated exercise of philanthropy on behalf
  of stakeholders.
• Insider-initiated corporate philanthropy.

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Please Download Our Paper http//www.suryanara
yana.com/resources /CSRforBusinessSustenance.pdf
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Thank You
CS Suryanarayana SV, Practising Company
Secretary, Hyderabad, India cs_at_suryanarayana.com
Srinivas RRS, Research Scholar, Dept.of
BusinessManagement, Osmania University,Hyderabad,
India rrs_at_aol.in