Centre for Strategic Research and Development of Georgia

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Corporate Social Responsibility in
Georgia Companies and public perceptions
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???????????? ?????? Centre for Strategic Research
and Development of Georgia
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1. Role of Business within Society - Public
Expectation and Business Perspectives
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The Role of Business in Development

• Public Expectations

• Business Perspectives

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In addition to growth and profit maximizing,
should companies care for addressing the issues
affecting environment and society at large?

• Public Expectations

• Businesses Perspectives

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2. CSR in Practice- Public and Business
Perspectives
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Companies should only care for profit
maximizationVs.CSR is voluntary obligation that
shall be assumed by Business

• Perception of Businesses

• Perception of the Population

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Expectations Vs. Perception of Reality(Role of
Business in addressing social-economic and
environment issues)

• Perception of Businesses

• Perception of the Population

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3. Priority Areas and Forms of CSR
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• Priority Areas of Implementing Socially
  Responsible Activities
• (Public and Business perspectives)
• Addressing social issues
• Support economic growth of the country
• Address environment issues
• Care for employees

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Public perspectives on CSR priority areas
(spontaneous answers)
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Socially responsible business practices during
the past three years
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Expectation to Perception Gap for the Forms of
Corporate Giving

• Forms of Corporate Giving Demanded
• Perception of the Population

• Forms of Corporate Giving Practiced - Perception
  of the Population

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4. Motives for Practicing CSR
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Public Perception of Motives for implementing CSR
(spontaneous answers)
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The factors that determine good reputation of the
companies referred by the respondents
(spontaneous answers) - Perception of the
population
Factors referred spontaneously by the respondents share
Quality of products and services provided to the consumers 37
Public benefit / Charitable projects funded and implemented by companies corporate philanthropy 28
Competence/professionalism of the company employees/managers 14
Employing locals as opposed to importing inexpensive workforce from abroad 13
Taking into account consumer opinion 10
Personal reputation of a CEO as a honest and descent member of community 8
Fair, acceptable and affordable prices 7
Taking care of own employees/good corporate welfare 5
Good publicity and public relations 5
Corporate transparency/providing society with correct information 5
Using local production inputs/raw materials as opposed to imports 4
Environmentally clean products 2
Good management 1
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Impact of SCR on the positive image of the
company - Perception of Businesses
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Advantages of Socially Responsible Companies
(assessment on 10 point scale) -Perception of
Businesses
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5. Incentives and Constraints to CSR
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Stimuli for CSR - Perception of the population
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• Current impediments and constraints to CSR in
  Georgia - Perception of Businesses (as revealed
  by qualitative research)
• External Constraints
• Absence of support and encouragement from the
  government for socially responsible companies
• Absence of the tax incentives for socially
  responsible companies
• Internal Constraints
• Lack of the similar experience
• Lack of awareness and knowledge about forms of
  implementing socially responsible projects
• Lack of experience and knowledge needed to
  properly identify priorities, plan appropriately
  and manage socially responsible activities.

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Lack of knowledge and experience in the proper
management of public-benefit activities has been
identified as one of the major obstacles for the
development of CSR
Practices of monitoring implementation and
evaluating results of public benefit activities
by companies
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6. Social Partnership
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Evaluation of Social Partnership with various
institutions
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• Advantages of social partnership with government
  bodies (Business perspective)
• Proper identification of the priority areas for
  CSR programs (as the government is considered to
  be better informed about the most acute problems
  in the country)
• Involvment in the solution of the acute problems
  (when governmet lacks the funds to cope
  independently with these problems)
• Distribution of functions
• Possibility to implement large-scale progects and
  their effective management.

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Experience of Social partnership with various
institutions
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Future plans regarding social partnership with
various institutions
27
Thank you for the attention
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